Senior Ad Operations Analyst - PropelAuth

Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive. Over 5 million Americans trust Propel today to manage SNAP benefits, pick D-SNP plans, and protect against EBT theft.

The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful performance tool for our partners and a critical revenue driver for Propel.

We’re looking for a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. You’ll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing.

What You'll Do

• Own Inventory Booking: Manage the inventory booking tool, field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers.
• Build Campaigns: Build campaigns in our internal CMS and Braze (partner campaigns, self-serve, and seasonal), including collection pages and A/B test setup.
• Launch Campaigns: QA copy, links, tags, and budgets, running timelines across cross-functional teams for seasonal campaigns.
• Monitor Impact: Monitor pacing, flag risks early to CSMs and BD, and work with Insights on tests and budget shifts.
• Improve Processes: Run post-campaign reviews, maintain documentation, and use AI tools to ship fixes to the booking tool and calendar.

Requirements

• 3+ years of experience in operations (program management, project management, business operations, or marketplace operations)
• Hustle, enthusiasm, and a strong eye for detail
• Active use of AI tools in daily work with comfort in vibe coding fixes
• Experience learning new tools fast and teaching others
• A record of owning projects end-to-end with little supervision
• Clear, timely, and proactive communication with technical and non-technical partners
• Skilled at prioritizing across multiple campaigns in a fast-paced environment
• Comfortable in Google Sheets and HTML
• Experience with A/B testing (a plus)
• Experience at a startup or in a lean, cross-functional environment