Senior Creative Producer - Ruby Labs

About Ruby Labs

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries. We are driving the future of consumer-led products and are always looking for passionate individuals to join our innovative teams. Learn more about our story at: https://rubylabs.com/about-us/

About the Role

We are seeking a highly systematic Senior Creative Producer to lead the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the entire concept-to-performance loop, encompassing:

• Generating creative angles
• Driving production volume
• Running structured tests
• Performing competitor research
• Translating creative-level data into the next round of winning concepts

This is a high-impact role where your ad creatives will be the primary performance lever. Your work directly influences CTR, CVR, CPA, and ROAS, and you will be accountable for these metrics alongside the User Acquisition team. The bar is high, and performance is directly and significantly rewarded.

Key Responsibilities

Creative Strategy & Concepting

• Own the creative angle strategy: Define which hooks, pains, and value propositions will be tested next.
• Develop diverse creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats.
• Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences.
• Build and maintain a documented library of proven angles, hooks, and creative patterns.

Production & Testing Velocity

• Own the creative pipeline across major ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc.), shipping new concepts weekly.
• Structure systematic A/B testing frameworks, isolate variables, and analyze results to draw solid conclusions.
• Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand.

Performance Analysis & Iteration

• Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS.
• Generate testable hypotheses from performance data and quickly retire underperforming angles.
• Identify winning patterns, codify their success factors, and scale them into new concept batches.
• Deliver structured creative performance reviews with clear recommendations for the next cycle.

Market Research & Collaboration

• Conduct systematic competitor creative research across ad libraries and creative intelligence tools.
• Track emerging formats, platform policy shifts, and creative trends in the consumer AI category.
• Communicate daily with User Acquisition Managers, taking briefs on which angles require more volume.

Qualifications

Must-Have Experience

• 4+ years producing performance ad creative for D2C or subscription consumer products.
• Proven track record of high-volume output, shipping and live-testing multiple new concepts weekly.
• Deep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc.).
• Demonstrated fluency with an AI production stack across image, video, voice, and scripting tools.
• Ability to independently read creative-level performance data and act on it without an analyst in the loop.
• Experience building structured creative testing frameworks, not ad-hoc one-off tests.
• Strong portfolio of ads with verifiable performance results. (Applications must include a CV and a portfolio of ad creative you personally produced).

Leadership Attributes

• Systematic operator: You build repeatable creative processes, not one-time wins.
• Fully accountable: Responsible for performance outcomes, not just delivery of assets.
• Fast and decisive: Comfortable killing your own concepts when data dictates.
• Collaborative: Treats User Acquisition as a working partner, not a downstream recipient of files.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Take-Home Assignment
• First Interview (40 minutes)
• Final Interview (40 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.