Affiliate & Creator Marketing Lead - Runpod

Runpod is the AI Developer Cloud. More than one million developers, from indie researchers to teams running frontier models in production, use Runpod to experiment, train, fine-tune, deploy, and scale AI on one platform. The platform has processed more than 20 billion inference requests. We closed a $100M Series A in June 2026. We're at an inflection point for AI infrastructure, and we're building the platform the next generation of developers will depend on.

We're a small, remote-first team. We take ownership seriously, move fast, and ship work that more than a million developers rely on every day. We're looking for people who care deeply, build with urgency, and want to matter at scale.

The Affiliate & Creator Marketing Lead joins Runpod's Marketing team, a lean, high-output team responsible for how Runpod shows up across every channel developers and infrastructure buyers touch. This role reports to the Director of Growth & Demand Gen and works closely with Growth, Content, Product Marketing, PR/Comms, DevRel, and Sales. Affiliate is already one of Runpod's most productive acquisition channels. PartnerStack remains our platform of record.

What You'll Do

Affiliate Program Growth

• Own and scale Runpod's affiliate program end to end, taking over agency-managed relationships as those contracts wind down and bringing affiliate management fully in-house.
• Strengthen relationships with existing high-performing affiliates through proactive outreach, better communication, and improved support.
• Monitor affiliate performance and program health (signups, fraud signals, engagement) in PartnerStack, our platform of record, and partner with Marketing Ops to keep tracking and attribution accurate.
• Continuously test and refine commission structures, tiering, and incentives to maximize both signups and program integrity.

Creator & Influencer Discovery, and Program Consolidation

• Complete the transition of the existing influencer program from one-off, impressions-measured sponsorships into a performance-based motion inside the affiliate program.
• Build a repeatable process for finding new creators across YouTube, X, TikTok, LinkedIn, Discord, and other platforms who reach developers, AI/ML practitioners, and technical builders.
• Partner with DevRel to surface creators and community members already engaging with Runpod through hackathons, meetups, and community programs as a sourcing pipeline for the affiliate program.
• Evaluate and prioritize creators on audience fit, reach, and content quality rather than follower count or impressions alone.
• Build relationships with promising creators and bring the right ones into the affiliate program with properly structured, signups-and-revenue-based incentives.

Partnerships & Virality

• Design and pitch partnership concepts (challenges, giveaways, co-branded content, creator takeovers) built to maximize organic reach and shareability.
• Partner with Content, Product Marketing, PR/Comms, and DevRel to keep creator content technically accurate, on-brand, and consistent with existing sponsorship relationships.
• Track what's working across creator content and double down on the formats and partners driving the most signups and revenue, not just impressions.

Employee Content & Executive Amplification

• Partner with employees who want to build a public presence, helping them find topics, formats, and cadences that fit their voice.
• Build lightweight systems (briefs, prompts, content calendars) that make it easy for non-marketers to consistently publish.
• Support Product Marketing in growing the reach and engagement of the executive team's personal accounts, bringing an affiliate and creator lens to the content PMM already develops for them.
• Work with Content and Product Marketing to ensure employee content ladders up to Runpod's broader narrative and product priorities.

Reporting and Operations

• Own a reporting cadence for affiliate and creator performance (signups, spend, ROI, program growth).
• Deliver regular updates and recommendations to marketing leadership.
• Manage contracts, payouts, and day-to-day coordination with affiliates, creators, and supporting platforms (e.g., PartnerStack).

What We Look For

• 4+ years of experience in affiliate marketing, influencer or creator partnerships, community, or growth marketing, with direct ownership of a program end to end.
• Proven track record of finding, recruiting, and managing affiliates or creators.
• Comfort with incentive design and creator economics.
• Experience with affiliate platforms (PartnerStack, Awin, or similar).
• Strong relationship-building and communication skills.
• Analytical skills, comfortable pulling and interpreting performance data without hand-holding.
• Ability to work cross-functionally with content, growth, and sales in a fast-moving environment.
• Genuine fluency in internet and creator culture, you know what makes content spread and can spot a good creator before they blow up.
• Successful completion of a background check.
• Note: We are currently unable to sponsor employment visas.

Preferred Qualifications

• Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product.
• Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience.
• Experience coaching non-marketer employees on content and personal brand, or amplifying executive/founder content on behalf of a marketing team.
• Experience with HubSpot or similar CRM and analytics platforms.
• Comfort working in a lean team where ownership is broad and ambiguity is the norm.

What You'll Receive

• Competitive base salary range from $115,000 - $180,000 USD.
• Meaningful equity in a fast-growing company with stock options.
• Generous medical, dental & vision plans.
• Flexible PTO to take the time you need to recharge.
• $1,200 Home Office & Equipment Stipend to set up your ideal workspace.