Senior Product Manager, Resident Onboarding - Second Nature

About Us

Everything else in life has gotten convenient. You can get a ride, buy anything, or answer any question in a few taps. Renting hasn't caught up. Setting up utilities, buying renters insurance, changing air filters, scheduling pest control: all still a chore.

Second Nature built the world's first Resident Experience Platform to fix that, making resident onboarding, resident services, and ancillary revenue effortless for property managers. Join 200+ people turning that friction into wins for residents, property managers, and investors, creating the ultimate Triple Win!

About the Role

Resident Onboarding is where every resident relationship with Second Nature begins, and the onramp to our market-leading Resident Benefits Package. Few parts of the company have a more direct effect on revenue.

This role owns Resident Onboarding Lift, the onboarding product we built jointly with AppFolio and deliver exclusively to AppFolio property managers. Our partnership with AppFolio is one of the most important relationships at Second Nature, and converting partnership bookings into enrolled, revenue-generating clients is one of our top company priorities. You will own the product side of that work.

Our AppFolio joint product is the whole job here, not one segment of it. You will come to know their platform, their roadmap, and their property managers as well as you know our own, and you will spend as much time with mutual AppFolio-Second Nature customers as you do with our engineering team. You will drive our joint roadmap in partnership with your peers at AppFolio, as well as AppFolio and Second Nature senior leadership.

This is an individual contributor role with real ownership. You will not have direct reports. Your influence comes from the quality of your thinking, the trust you build with engineering, go-to-market and the AppFolio team, and your willingness to be the most credible advocate for Resident Onboarding in every room.

Things You'll Own

• The outcome: Own the Resident Onboarding Lift roadmap and the numbers it moves: AppFolio door enablement, enrollment rate, and resident adoption. You set the targets, report progress to leadership, and own the result.
• AppFolio fluency: Become the person at Second Nature who best understands how resident onboarding actually works inside AppFolio: lease templates, signing order, counter-signing, how their property managers run a move-in. Contribute to the joint roadmap with AppFolio's product team, and own, drive, and execute weekly AppFolio joint partner calls.
• Execution: Write requirements that are clear, complete, and fast to build against. Align engineering, marketing, and support so launches land effectively with customers.
• The craft: Set the standard for discovery-through-iteration practices across the product organization.

Key Outcomes for the First 12 Months

• Own and execute the product roadmap: Develop and maintain a prioritized Resident Onboarding Lift roadmap aligned with strategic goals, customer needs, and business objectives.
• Influence AppFolio’s product strategy: Build a strong working partnership with AppFolio’s product and leadership teams to align roadmaps, influence platform capabilities, and improve the joint product experience.
• Deliver high-quality product execution: Translate customer insights and business priorities into clear requirements, technical tradeoffs, and actionable product plans.
• Drive continuous product improvement: Establish a disciplined discovery, experimentation, and iteration process using customer feedback and product analytics.
• Deliver measurable product & partnership impact: Establish and execute a joint roadmap with AppFolio that improves onboarding performance and delivers measurable gains in activation, enrollment, and resident experience.

What You Bring

• 7+ years in product management, including time owning a product line or platform end to end with demonstrable business results.
• A proven record of turning strategy into a sequenced roadmap and securing organizational investment.
• Experience building products that depend on a partner's platform where roadmaps must align.
• Demonstrated experience influencing a major partner’s strategy and product direction.
• Strong bidirectional influence with both internal executive leadership and external partners/customers.
• Technical fluency deep enough to earn engineering trust and navigate architecture tradeoffs.
• Genuine curiosity and passion for your market and product metrics.
• Bonus: Direct experience with AppFolio (as a user, builder, or integration partner), PropTech or SaaS domain experience, and familiarity with complex B2B2C products.

Remote Work Requirements

• Available during scheduled working hours (Second Nature generally works East Coast hours, with some flexibility).
• A quiet, professional, distraction-free environment.
• Access to a reliable high-speed internet connection.
• Attendance at bi-annual in-person company meetings (travel reimbursed per company guidelines).

Benefits & Perks

• Comprehensive health coverage: Medical, Dental, Vision, & Life Insurance
• 401(k) retirement plan
• Open PTO and sick leave
• 100% remote flexibility within the United States