Demand Gen Director - Tapcart

Tapcart is the leading mobile app platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.

Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships — with mobile apps launched in hours, not months.

The Role

We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.

You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.

The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.

How You Will Make an Impact

• Own and scale our demand generation engine: Take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. Build a demand program that compounds over time.
• Bring strategic marketing leadership: Help define Tapcart's marketing strategy at the category level — refining ICP targeting, messaging, campaign architecture, and go-to-market approach.
• Build and optimize GTM systems: Architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs.
• Use AI to multiply output: Deploy tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis.
• Cross-functional collaboration and leadership: Drive alignment with Sales, Rev Ops, Product, and CS while contributing to team structure and prioritization as we grow.
• Connect brand to pipeline: Ensure campaigns and content produce measurable pipeline alongside brand exposure.

What Skills You'll Need

• Proven demand generation leadership: Track record of owning multi-channel demand programs in a B2B SaaS environment and building qualified pipeline while managing budgets.
• Strategic marketing instincts: Ability to build GTM strategies and positioning frameworks, then execute campaigns with high quality.
• AI-powered operational leverage: Experience using AI tools to construct systems and workflows for research, enrichment, content production, and reporting.
• Deep marketing tech fluency: Strong hands-on knowledge of HubSpot (or comparable MAP) to build workflows, lifecycle programs, and reporting dashboards from scratch.
• Strong analytical instincts: Fluency in funnel metrics, pipeline reporting, and performance analysis.
• Leadership and cross-functional credibility: Demonstrated ability to influence across Sales, Rev Ops, Product, and Leadership teams.
• Startup operating mode: Comfort in fast-moving environments where results matter and resourcefulness is key.

Bonus Points

• Experience in the Shopify or DTC eCommerce ecosystem
• Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
• Background spanning both brand and performance marketing
• Familiarity with programmatic SEO or content-led growth strategies
• Prior experience hiring or managing marketing team members

Role Eligibility & Location

• Position is not eligible for visa transfer or sponsorship.
• Remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA.

Compensation & Benefits

• Base Salary: $170,000 – $180,000
• Bonus: Up to 25% of base salary
• Equity: Competitive equity package
• Financial Wellness: 401(k) plan and equity grants for all full-time employees
• Health & Wellbeing: Medical, dental, and vision coverage, plus mental health support via Headspace and Talkspace
• Time Off: Flexible PTO policy and 11 paid company holidays
• Perks: One-time home office setup stipend and recurring merchant shopping stipend