Product Marketing Lead - VulnCheck

About VulnCheck

Exploitation prevention is only as strong as the intelligence driving those efforts, and most of the industry is still running on intelligence that lacks exploit context. VulnCheck, The Exploit Intelligence Company, delivers structured exploit intelligence on what is actively weaponized in the wild, purpose-built for the data lakes, ETL pipelines, automation, and AI and LLM workflows your infrastructure already runs on, raising the capability of everything it powers.

About the Role

The Product Marketing Lead will build and lead product marketing as a foundational function within VulnCheck's marketing organization, reporting directly to the CMO. This is a core product marketing function responsible for defining who we sell to, how we position and message our products, how we bring new products to market, and how our field and community understand and communicate our value.

What You’ll Do

• ICP & Persona Development: Define and continuously refine ideal customer profiles and buyer/user personas across enterprise security teams, government agencies, and cybersecurity vendors.
• Positioning & Messaging: Own core product positioning and messaging frameworks that differentiate VulnCheck's exploit intelligence in a crowded vulnerability management and threat intel landscape.
• Product Launches & New Product Content: Lead GTM strategy and execution for new product and feature launches, partnering closely with Product.
• Field Enablement: Equip the sales team with the tools, training, battlecards, and content needed to sell effectively across all customer segments.
• Community & Industry Engagement: Partner with the community and customers to capture real-world proof points and represent VulnCheck's product story at industry events like Black Hat and DEF CON.
• Analyst Relations: Own the analyst relations program end-to-end, building and managing relationships with industry analysts.
• Market & Competitive Intelligence: Run continuous competitive analysis and market research to sharpen positioning.
• Team Building: Build the product marketing function from the ground up, hiring and developing a team within 6–12 months.

What You’ll Bring

• 8+ years of product marketing experience in B2B cybersecurity technology (threat intelligence, vulnerability management, attack surface management, or EDR/XDR).
• Prior people leadership or a clear track record of being ready to hire and manage within the first year.
• Technical fluency in cybersecurity, with comfort engaging directly with vulnerability data and technical buyers.
• Demonstrated ownership of ICP/persona development and core positioning & messaging.
• Experience launching products end-to-end from GTM strategy through cross-functional execution.
• Excellent written, verbal, and presentation skills in a fast-paced startup environment.

What We Offer

• Unlimited PTO
• 401(k) plan with company match
• Comprehensive healthcare coverage
• Generous paid parental leave
• Expense reimbursement for cell phone and internet
• Ongoing professional development and learning resources