Head of Organic Growth - ZenRows

ZenRows is one of the fastest-growing data infrastructure startups in Europe. Founded in 2021 as a scraping API for developers, ZenRows is evolving into the data collection infrastructure layer for the AI era. Thousands of companies across e-commerce, finance, real estate, and AI rely on ZenRows to power their data pipelines.

We are looking for a Head of Organic Growth to own how ZenRows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web.

The Role

The way developers and technical teams discover tools has fundamentally changed. Search is no longer limited to Google—developers ask ChatGPT, business users ask Gemini, and AI engineers query Perplexity. Workflows are built inside Clay, n8n, and Make, where discovery happens through directories, templates, and community recommendations.

Your job is to make ZenRows the trusted, cited, and recommended answer across all of these surfaces. You will work closely with Product, Sales, and GTM Engineering to ensure content serves as a genuine growth engine.

What You'll Own

🔍 AEO, GEO & Discoverability Strategy

• Own ZenRows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to ensure we are the cited, recommended answer for web scraping, data collection, workflow automation, and data pipelines across LLMs (ChatGPT, Gemini, Claude, Perplexity).
• Develop structured, citation-friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs.
• Track competitive intelligence and monitor how competitors are cited and positioned in AI search.

📊 SEO Strategy & Content Operations

• Own organic search strategy end-to-end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking.
• Lead content operations, managing the editorial calendar, publishing velocity, and quality standards across in-house writers, freelancers, and external agencies.
• Manage and mentor a team of technical writers and editors, setting clear briefs and feedback loops.
• Manage relationships with external content agencies, briefing, and quality control.
• Maintain off-page SEO strategy, link acquisition, guest publishing, and third-party authority signals.
• Partner with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data, and indexing health.
• Maintain a content performance framework tracking organic traffic, keyword rankings, assisted conversions, and LLM citation frequency.
• Continuously audit the content library for decay, cannibalization, and coverage gaps.

🧑‍💻 Developer Education & Docs-as-Marketing

• Turn ZenRows' documentation into a top-of-funnel acquisition channel with actionable, developer-focused resources.
• Create content specifically for the AI/LLM data pipeline audience (RAG pipelines, AI agents, training data collection, MCP server integrations, and agentic workflows).
• Partner with DevRel to amplify technical content across developer communities.

🔗 Ecosystem & Integration Content

• Build and maintain a library of integration content across platforms like Clay, n8n, Make, Zapier, LangChain, and LlamaIndex.
• Earn a presence in integration marketplaces and community directories.
• Partner with Partnerships on co-marketing content, joint guides, partner tutorials, and template libraries.
• Serve non-developer technical users building workflow automation without writing code.

📈 PLG Content & Activation

• Build a content-led activation flywheel driving users from content to docs to integration guides to paid conversions.
• Partner with Product and Growth on in-app content, onboarding flows, and activation tutorials.

🤝 Sales Enablement & Enterprise Content

• Support Sales with competitive battle cards, use-case one-pagers, ROI narratives, and case studies.
• Maintain a lean, high-impact library of sales enablement assets.

👥 Team Leadership

• Lead, mentor, and develop the existing content team while maintaining brand voice and editorial standards.
• Build a culture of experimentation, outcome orientation, and leverage (AI-assisted workflows, freelance network).

What We're Looking For

Required

• 5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company.
• Deep understanding of AEO and GEO mechanics and how LLMs source and surface answers.
• Technical fluency in developer tools, APIs, or adjacent infrastructure (ability to read/edit code snippets like Python, understand headless browsers, and explain web scraping).
• Proven experience building content for both self-serve/PLG and integration-led or enterprise motions.
• Strong editorial judgment and experience building ecosystem/integration content.
• Ability to operate autonomously in a fast-paced environment.
• English fluency.

Strong Advantage

• Experience with workflow automation platforms (Clay, n8n, Make, Zapier).
• Familiarity with the LLM/AI agent ecosystem (LangChain, LlamaIndex, CrewAI, RAG architectures).
• Experience rebuilding a content function through a GTM pivot.
• Track record of content driving ecosystem or community-led growth.
• Experience using AI-assisted tools to automate content operations (n8n, Claude Code, or similar).

Why You'll Love Working Here

• Ownership: Own the entire content function at a critical inflection point.
• Autonomy: High trust and direct access to company leadership.
• 100% Remote: Work from anywhere with true location freedom.
• Cutting-Edge Space: At the intersection of developer tools, workflow automation, and the AI agent ecosystem.

Benefits & Perks

• 100% Remote Work with total location freedom.
• Competitive Compensation based on value.
• Equipment Budget to choose the tools you need.
• Learning & Development Budget for courses and materials.
• Bitwarden Account for password security.
• Annual Kick-Off team retreat and Barcelona meetups.
• Deel Benefits discounts on services and travel.