Marketing and Communication Lead, Australia - ZOE

🚀 Why this role matters

ZOE is expanding beyond the UK and US, and Australia is a priority market. As the world's leading gut health science company—best known for our science-backed app, top nutrition podcast, and breakthrough clinical research published in journals like The Lancet and Nature—we already see organic demand for ZOE in Australia.

We need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence and sustainable revenue growth. This is a 0-to-1 build role, not a maintenance position, where you will stand up our commercial growth plan, brand narrative, partnerships, and media presence.

🎯 About the role

As our Marketing & Communications Lead in Australia, you will own our market entry end-to-end (~75% of your time) while collaborating on global brand and science moments (~25%).

• Senior hands-on IC: A senior individual contributor role for someone with roughly 5 to 10 years of relevant experience. You build, execute, and own work-streams yourself with no direct reports.
• Commercial and comms hybrid: You lead local go-to-market growth, partnerships, and PR while bridging our central UK and US Performance, Creative, Lifecycle, and Finance teams.
• Reporting and matrix: You report to the GM of International Growth, with the Head of Global Communications as your key PR partner.
• Working across time zones: Australia is 9 to 11 hours ahead of London and further ahead of the US. You are comfortable working async by default, with a few early-morning or evening calls each week.

🎯 What you’ll do

1. Own the Australian market entry (~75%)

Commercial growth and partnerships

• Act as the commercial strategist on the ground, partnering with Finance and central teams to test local growth levers, pricing, email programs, and acquisition campaigns.
• Build and run local partnership and offline activation plans: meet partners, health professionals (such as Accredited Practising Dietitians), creators, wellness brands, retailers, and industry stakeholders face-to-face.
• Own local commercial targets and measure impact through hard metrics (brand search volume, web traffic, sign-ups, and conversion).

PR and brand localisation

• Adapt ZOE's science-led story for Australian consumers: credible, plain-spoken, and evidence-backed.
• Stand up and run the Australian press office end-to-end: build media lists, write and pitch stories, cold-outreach journalists and producers, and secure national coverage across print, online, TV, radio, and podcasts.
• Personally deliver local PR and communications work, briefing freelancers or agencies only when executing at scale.

2. Global integration and cross-market support (~25%)

• Global science moments: Adapt company-wide science publications, product launches, and brand campaigns for Australia.
• Cross-market playbooks: Share Australian market insights and PR playbooks with UK and US teams.
• Executive and spokesperson support: Draft briefing documents, opinion pieces, press releases, and Q&As for local experts.

🧠 Who you are

• Commercial brand builder: 5 to 10 years launching or scaling a consumer brand in Australia (ideally in health, wellness, nutrition, food, science, or tech).
• Startup operator: Experienced in startup or scale-up environments where you executed work directly without a large team or agency roster.
• Hands-on pitcher: Proven track record of personally pitching stories and landing national Australian media coverage.
• Self-starter: High autonomy and structured self-management, capable of keeping a remote global team aligned through clear written updates.
• Clear writer: Native-level English with a sharp ear for the Australian tone.

💼 What we offer

• Position type: Permanent, full-time employment through our Employer of Record (Deel) under Australian employment law.
• Pay & Equity: Competitive base salary plus superannuation, and equity.
• Remote-first: Work from home anywhere in Australia, with quarterly team off-sites in London and an annual company retreat in the UK or Europe.
• Core Benefits: Health cover, mental health and fertility support, life insurance, a wellness budget, ZOE app access, enhanced parental leave, ZOE Reset Days, paid Life Event Days, and learning/home-office budgets.