Performance Marketing Specialist, Paid Search & Media - Constructor

About Constructor

Constructor is a next-generation platform for search and discovery in ecommerce, explicitly optimizing for metrics like revenue, conversion rate, and profit. Our search engine is entirely invented in-house, utilizing transformers and generative LLMs. We leverage its core and personalization capabilities to power everything from search to recommendations and shopping agents. Engineering is our largest department, and we've built our proprietary engine to be the best on the market, consistently winning A/B tests against competitive technologies. We are passionate about maintaining this edge and work on the bleeding edge of AI.

Our engine is built for extreme scale, powering over 1 billion queries daily across 150 languages and roughly 100 countries. It's used by major ecommerce companies like Sephora, Under Armour, and Petco. We are a passionate team that values empathy, openness, curiosity, continuous improvement, and metrics that matter. Constructor is a U.S. based company, founded in 2019 by Eli Finkelshteyn and Dan McCormick, who still lead the company today.

About the Position

We are seeking a hands-on Performance Marketing Specialist to lead our Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs. Our target audience consists of ecommerce and retail leaders, and paid media is often their first touchpoint with us. In this role, you will translate Sales and Demand Gen goals into campaigns that effectively reach the right people at the right stage, building pipeline. You will own the channel end-to-end, including planning, building, QAing, targeting, pacing, testing, reporting, and optimizing.

This is an in-platform role where you'll work alongside our Paid Social Specialist and collaborate closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.

What makes this role different:

• You'll own Google as a channel, encompassing planning, build, testing, and reporting.
• You'll work directly with Sales and Demand Gen, providing visibility into how your campaigns convert into pipeline.
• You'll manage a broad mix of channels, from Search and YouTube to DOOH and LLMs.
• You'll lead weekly cross-channel optimization syncs, giving you a voice in the overall paid program's performance.

What You’ll Do

Strategic Planning

• Plan, launch, and optimize ads for Google (Search/YouTube), Display, DOOH, and LLMs.
• Translate Sales and Demand Gen goals into plans segmented by stage, persona, and segment.
• Collaborate with Creative, Customer Marketing, and Product Marketing to shape copy and creative strategy, ensuring tailored messaging for each audience.

Execution and Quality Assurance

• Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets.
• Conduct rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords before launch.
• Partner with our EMEA team to localize global campaigns for their markets.
• Track tasks, requests, and SLAs in Asana to maintain visibility and schedule adherence.

Audience Targeting and Management

• Own audience list hygiene and targeting across platforms.
• Build audiences using first- and third-party data.
• Manage pixels and primary vs. secondary conversion architecture to optimize campaigns towards key actions.

Budget Pacing and Management

• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Own pacing and anomaly detection, keeping documented budget pacing up to date.

Testing & Optimization

• Run structured tests on audiences, creative, landing pages, copy, and bidding.
• Conduct ongoing search query analysis and keyword optimization.
• Lead weekly cross-channel optimization syncs.

Reporting

• Deliver weekly, monthly, and quarterly reporting that combines results with clear recommendations.
• Lead campaign hindsights to capture drivers, learnings, and next steps.
• Stay current on platform changes, privacy regulations, and B2B trends.

What We’re Looking For

Required Qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment.
• Hands-on experience building and optimizing search campaigns within Google Ads, with a focus on lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and translating results into clear recommendations.

Preferred Qualifications

• Experience in a B2B or B2B SaaS environment.
• Experience with ad placements across YouTube, Display, DOOH, or LLMs.
• Experience localizing campaigns for EMEA markets.
• Experience building and maintaining audiences from first- and third-party data.
• Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce.

Skills

• Strong attention to detail, especially in QA.
• Outstanding analytical skills and strong experience in performance optimization.
• Clear writer capable of creating effective ad copy for diverse audiences and markets.
• Self-starter who can balance strategic thinking with tactical execution.
• Strong project management skills, able to run several campaigns in parallel.

Benefits

• Unlimited vacation time: We strongly encourage all employees to take at least 3 weeks per year.
• Competitive compensation package: Includes stock options.
• Fully remote team: Choose where you live.
• Work from home stipend: Resources to set up your home office.
• Apple laptops: Provided for new employees.
• Training and development budget: Refreshed annually for every employee.
• Maternity & Paternity leave: For qualified employees.
• Growth opportunity: Work with smart people who will help you grow and make a meaningful impact.