Senior Product Marketing Manager, Agentic Identity Security (Apono)

1Password is building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today.

Apono is now part of 1Password. Together, we’re shaping the future of identity security for humans, machines, and AI agents. We deliver just-in-time, just-enough access governance, unleashing productivity without compromising security.

Artificial intelligence (AI) agents are becoming part of enterprise infrastructure—requesting access, handling credentials, interacting with production systems, and acting on behalf of people. As Senior Product Marketing Manager, Agentic Identity Security, you’ll shape how organizations understand and address this emerging security challenge. You’ll build the narrative, positioning, and market-entry strategy for Apono as part of 1Password, bringing fresh perspective to an evolving product and category while turning strategy into action.

This is a remote opportunity within the US.

How We're Using AI Today

On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgment, and driving the future of 1Password.

What We're Looking For

• Experience in cybersecurity, deep technology, or business-to-business (B2B) software, with an understanding of technical buyers and complex markets.
• Clear strength in product marketing, such as product launches, market-entry strategy, positioning, messaging, or narrative development.
• Ability to think strategically while staying close to execution, turning ambiguous opportunities into clear priorities, plans, and outcomes.
• Proactive work ethic and ownership by identifying what needs to be done, building alignment, and moving the work forward.
• Ability to communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences.
• Thoughtful use of AI tools and agents to improve research, planning, messaging, and workflow scale while maintaining sound judgment and a human point of view.
• Preferred: Experience shaping an emerging category or working in a high-growth or changing organization.

What You Can Expect

• Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password.
• Evaluate existing positioning and messaging, preserve what remains valuable, and evolve what no longer reflects the product or market.
• Build deep understanding of customers, personas, use cases, market dynamics, and the challenges organizations face as AI agents interact with enterprise infrastructure.
• Own messaging, product marketing strategy, launch planning, sales enablement, and the content direction that supports them.
• Partner closely with senior product, engineering, marketing, sales, and go-to-market leaders to connect strategy across the business.
• Bring ideas from strategy through execution, using customer and market feedback to refine the story and priorities.
• Help shape the capabilities and resources the product marketing function needs as the business grows.

Compensation

The annual base salary for this role is between $152,000 USD and $220,000 USD, plus immediate participation in 1Password's benefits program, utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our Culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How We Work with AI

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. We do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our Approach to Remote Work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

Remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

What We Offer

We believe in working hard, and rewarding that hard work through our benefits. Here is a glance at what we currently offer:

Health and Wellbeing

• Maternity and parental leave top-up programs
• Competitive health benefits (health, dental)
• Generous PTO policy

Growth and Future

• RSU program for most employees
• Retirement matching program (401k)

Community

• Remote-first work environment

You Belong Here

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.