Senior Manager, Content & Search Marketing - Absorb LMS

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact."
— Mark Lynch, Senior Director, Demand Generation

As Manager, Content & Search Marketing, you'll lead a team of content marketers, copywriters, and SEO specialists responsible for ensuring Absorb stands out wherever buyers search, from traditional search engines to AI answer engines. You'll set the standard for creating differentiated, high-value content powered by original thinking, subject matter expertise, and meaningful insights that AI can't replicate. Owning the journey from first search click to sales-ready engagement, you'll use performance data, AI tools, and strong marketing instincts to drive visibility, demand, and measurable business impact.

What You'll Do

• Own search strategy and execution across traditional search (SEO) and AI answer engines (AEO), ensuring Absorb is discovered across Google, ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Reddit, YouTube, and emerging channels.
• Create, maintain, and optimize AI workflows that enable the team to research, produce, and measure content efficiently without sacrificing quality or content differentiation.
• Define voice and tone guidelines and editorial standards, ensuring everything produced offers a real point of view, SME experience, or original research.
• Own content across the full buyer journey: campaign creative, thought leadership, SEO articles, and conversion-optimized product, solution, and paid landing pages.
• Audit existing content to refresh high-potential assets, retire underperforming pieces, and rebuild core pages.
• Measure visibility across search and AI answer engines, using performance and demand data to guide strategy and improve results.
• Oversee content distribution strategies across web, social, paid ads, creative campaigns, and external platforms.
• Stay updated on evolving search and answer engine algorithms, citation methods, and buyer research behaviors.

What You'll Bring

• 8+ years of experience in content marketing, search marketing, copywriting, creative strategy, or a related blend, including team leadership experience.
• Exceptional storytelling and editorial skills with a track record of creating compelling content and coaching team members to do the same.
• Deep understanding of how traditional search engines (Google) and LLMs (ChatGPT) find, evaluate, and cite sources.
• Data-driven mindset with experience using performance data to set priorities, refine messaging, and demonstrate down-funnel business impact.
• Proven experience building effective AI workflows while recognizing tool limitations and knowing when human judgment takes over.
• Proactive approach with a history of bringing data-backed recommendations and taking accountability for results.
• B2B, SaaS, or tech experience preferred (B2C/DTC background welcomed if adaptable).
• Strong leadership skills with experience managing direct reports and fostering team growth.
• Ability to articulate a clear vision and align peers, leadership, and external partners.
• Strong project management and organizational skills with a history of executing large-scale content programs.

What We Offer

• Fully remote-first work environment with flexible arrangements 🏡
• Comprehensive health and wellness benefits including retirement savings programs, eligibility for two bonus plans, generous time off, and medical/dental coverage 🧘
• New Hire Equipment Allowance and monthly Flex Allowance 📦
• Endless opportunity for career growth and internal mobility 🌱
• Employee-driven DE&I programs 🫶

About Absorb LMS

Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide, trusted by over 3,300 organizations and 34 million users.