Demand Generation and Account-Based Marketing Manager - Agiloft

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage.

Position Overview

Agiloft is looking for a Demand Generation & Account-Based Marketing Manager to generate qualified pipeline within priority markets, segments, and accounts through integrated demand generation and account-based marketing strategies.

This individual contributor will translate growth priorities into targeted programs that reach the right buyers, activate priority accounts, and create and accelerate pipeline. The role owns campaign strategy and execution across 1:1, 1:few, and 1:many motions, balancing highly personalized account engagement with scalable demand generation approaches.

Job Responsibilities

Pipeline Generation & Market Activation

• Own integrated demand generation and ABM programs designed to generate qualified pipeline within assigned target markets, segments, industries, and accounts.
• Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions.
• Determine appropriate audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals.
• Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and opportunities for growth.

Account & Audience Strategy

• Develop a deep understanding of Agiloft's target industries, buyer challenges, buying committees, competitive landscape, and market trends.
• Research and identify account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights.
• Develop segmentation and targeting strategies that prioritize audiences based on business opportunity and likelihood to engage.

Integrated Campaign Execution & Sales Activation

• Orchestrate integrated campaigns across relevant channels, including digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays.
• Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams to deliver relevant messaging, content, offers, and buyer experiences.
• Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and other resources that support effective buyer engagement.

Pipeline Performance & Optimization

• Define and monitor success measures tied to pipeline creation, account progression, opportunity acceleration, and revenue impact.
• Continuously test and optimize audiences, messaging, channels, offers, personalization strategies, and campaign approaches.
• Leverage AI, automation, and marketing technology to improve research, campaign planning, personalization, execution, analysis, and scalability.

Required Qualifications

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines, including significant experience developing strategic ABM programs.
• Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns within B2B technology or similarly complex environments.
• Strong analytical skills with experience using segmentation, targeting, intent, funnel, pipeline, and performance data.
• Experience partnering effectively with Sales and SDR organizations to align priorities.
• Hands-on experience with CRM and marketing technology platforms such as Salesforce, HubSpot, or Marketo.
• Experience working with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, or ZoomInfo.
• Demonstrated proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency.
• Strong project management and prioritization skills with demonstrated ability to manage multiple programs in a high-growth environment.