Product Launch and Enablement Manager - Agiloft

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP).

Agiloft is building its Product GTM team and needs a dedicated owner to close the gap between the teams that build our product and the teams that bring it to market. The Product Launch and Enablement Manager will be the connective tissue between Product and every GTM-facing function — Sales, Product Marketing, Solutions Engineering, and Customer Success — ensuring that new capabilities, releases, and roadmap developments don’t just ship, but land with full organizational readiness.

Job Responsibilities

Product-to-GTM Communication & Internal Readiness

• Serve as the primary owner of internal product communication to GTM teams — ensuring that release notes, capability updates, and roadmap developments are delivered as clear, actionable content that Sales teams, Product Marketing, CS, and Account Management can use.
• Define and operate a release communication cadence so that no new feature, capability, or product change reaches a customer-facing team without prior structured awareness.
• Maintain a central internal knowledge hub — positioning summaries, product FAQs, feature overviews, demo guidance — and keep it current across every product release in partnership with relevant subject matter experts.
• Partner with Product Operations to develop roadmap communication frameworks that give GTM teams appropriate visibility into what is coming, when, and why.

Launch Program Management

• Own the product-side (internal) launch readiness program across all product releases, tiering launches by scope and assigning the corresponding level of cross-functional preparation required.
• Define and track the bill of materials needed for launch, including feature scope, use case guidance, documentation, demo readiness, and inputs for internal enablement. Hold cross-functional owners accountable to timelines.
• Lead product readiness reviews to identify gaps, dependencies, and decisions before release. Share launch timing and product updates with Product Marketing and other GTM partners.
• Lead post-launch retrospectives to capture what worked, what didn’t, and what should be incorporated into the next launch cycle.

Sales & Field Enablement

• Work in tandem with GTM Enablement and Product Marketing teams to ensure Sales orgs are trained and demo-ready for every meaningful product release — including talk tracks, objection handling, competitive positioning, and feature walk-throughs.
• Run regular product update sessions (live or async) so the field is never behind on what Agiloft has shipped or is shipping soon.
• Track field readiness and confidence as a measurable output — survey the team, close knowledge gaps, and report on readiness ahead of launch dates.

Use Case Program

• Partner with Product Operations to help build and operate the program that creates standards for how use cases are developed by product managers and delivered alongside product launches.
• Ensure use cases are coherent, GTM-ready, and accessible across Sales teams, Marketing, and CS as functional tools, not just internal documentation.
• Establish a feedback loop so field input on use case quality and coverage is systematically captured and routed back to the product team.

Cross-Functional Alignment & Roadmap Governance

• Run a regular Product-GTM sync cadence — bringing Product, Product Marketing, Sales leadership, and CS together around launch calendars, roadmap updates, and in-flight priorities.
• Maintain a shared GTM launch calendar visible to all stakeholders, with status, ownership, and readiness signals for every active initiative.
• Act as the escalation point when GTM teams lack product knowledge or materials; prepare executive-level readouts on launch health and field readiness for senior leadership.

Strategic Reference Customer Program Management

• Assist with the design and lead the operation of a product-focused engagement program that accelerates product discovery and customer value delivery for product growth initiatives.
• Build feedback infrastructure that captures reference customer validation and routes those signals back to Product and GTM in a structured, actionable form.
• Partner with professional services, customer success, account management, and product managers to identify and resource customer value projects and define clear success criteria.

Required Qualifications

• 5+ years in program management, product marketing, sales enablement, or a GTM operations role within B2B SaaS or enterprise software.
• Demonstrated experience owning launch programs or GTM readiness initiatives.
• Strong understanding of how Sales teams, Marketing, Account Management, Professional Services, and Customer Success consume and act on product information.
• Exceptional written communication skills; able to take complex product concepts and write crisp, usable content for a non-technical commercial audience.
• Proven ability to build and maintain repeatable programs, processes, and content systems across a fast-moving product release cycle.
• Comfortable influencing without authority across multiple senior stakeholders simultaneously.
• Highly organized with strong project management instincts.

Preferred Qualifications

• Experience in a product marketing, solutions engineering, or product operations role at a B2B SaaS company.
• Familiarity with sales enablement platforms, internal knowledge management tools, and launch readiness tooling.
• Background working with or alongside a technical product team.
• Experience building or scaling a launch enablement function from an early stage.
• Exposure to CLM, legal tech, or enterprise workflow software.