Demo Engineer - Ashby

About the Role

As Ashby’s first Demo Engineer, you’ll own the systems that make our demo environments reliable, current, and tailored — the infrastructure the entire go-to-market team leans on to show Ashby at its best. Today, AEs and SEs maintain and configure their own demo accounts by hand. That doesn’t scale: reps lose selling time, demos drift out of date, and every new product release widens the gap between what Ashby can do and what we can actually show live. Your job is to close that gap.

This is a net-new role. Right now, the work is split between ad hoc effort and a new set of disposable demo templates the Internal Platform team is building. You’ll own the layer on top of that foundation — customizing and extending those templates, generating realistic demo data, tailoring environments for specific verticals and new markets, and making sure every feature is demoable before it ships. You’ll sit within Solutions Engineering, reporting to the Global Head of Solutions Engineering, and partner closely with Internal Platform and Product teams.

Your work will be split roughly 70/30:

• 70%: Owning, customizing, and extending the demo template system and the data/content inside it.
• 30%: Running demo readiness as a program — release readiness, documentation, and enablement so the GTM team always has current, credible demos.

Responsibilities

• Own the scaled demo system: Customize and extend demo environment infrastructure to support the GTM team.
• Generate realistic demo data: Standardize and automate how demo environments are populated to eliminate manual setup.
• Build vertical- and market-specific demos: Create tailored content for target verticals and additional languages as Ashby moves upmarket and expands internationally.
• Own demo readiness for new releases: Ensure every feature is correctly configured and demoable in environments before shipping to GA.
• Stand up trial and sandbox environments: Build templated environments prospects can use to test Ashby during sales cycles.
• Document systems: Maintain clear documentation so GTM teams know when and how to use each demo environment.

Qualifications

• Hands-on technical experience working with JSON, calling REST / developer APIs, using AI tools, and writing scripts to configure environments.
• A builder mindset focused on creating systems and tooling that scale leverage across teams.
• Strong eye for demo quality, data realism, and supporting narratives.
• High product intuition with the ability to quickly master a deeply configurable product.
• Iterative, systems-thinking approach that prioritizes automation over repetitive manual tasks.
• Comfort with ambiguity in a 0→1 role.
• Strong cross-functional partnership skills across Engineering and GTM.
• Empathy for go-to-market teams and the Talent Acquisition domain.

Bonus Points

• Experience building demo, sandbox, or trial environments at a SaaS company.
• Experience writing automation scripts/tooling for environment configuration or data generation at scale.
• Experience maintaining libraries of reusable, templated demo assets.
• Familiarity with HR tech, ATS workflows, or recruiting operations.

Benefits

• Generous equipment, software, and home office furniture budget.
• 10-year exercise window for stock options.
• $100/month education budget, with conferences and larger items covered with manager approval.
• High-craft culture emphasizing quality over quick hacks.