Marketing Strategy & Operations Manager - Ashby

About This Role

Ashby's Marketing team is scaling pipeline generation across a multi-product portfolio (ATS, Onboarding). As our Marketing Strategy & Operations Manager, you'll be the only dedicated marketing ops hire on the team—owning the full technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.

This role sits within Revenue Operations, the horizontal function that makes the entire GTM system work, and partners in close collaboration with the VP of Marketing and her leadership team. You'll be embedded in the day-to-day while also shaping how Marketing measures pipeline generation and CAC as we scale.

What You'll Do

Marketing Campaign Management and Analytics

• Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot.
• Lead design and execution of complex marketing automation workflows.
• Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness.
• Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance.

Cross-Functional Leadership and Strategy

• Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams.
• Lead technical implementation of marketing initiatives, ensuring proper setup and execution.
• Develop and maintain documentation for marketing operations processes and best practices.
• Train team members on marketing technology tools and best practices.

Data Management and Compliance

• Develop and implement data governance frameworks to maintain high-quality marketing data.
• Create and manage data segmentation strategies for targeted marketing initiatives.
• Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations.
• Regularly audit marketing systems and processes to maintain data integrity and security.

Marketing Technology and Systems

• Act as the dedicated subject matter expert, overseeing lead management processes and automation rules.
• Collaborate with the Systems and Tooling team on improvements to existing tech stack.
• Evaluate and recommend new marketing technologies to enhance our capabilities.

What We're Looking For

• 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role.
• SQL knowledge and experience with data manipulation.
• Strong business acumen and understanding of marketing metrics and reporting.
• Advanced expertise in marketing automation tools.
• Strong analytical skills with experience in data analysis and visualization.
• Experience with web analytics tools (Google Analytics, Adobe Analytics).
• Knowledge of data privacy regulations and compliance requirements.

Nice to Have

• Experience with business intelligence tools (Heap Analytics, Looker).
• Project management experience.
• Experience with API integrations and webhook management.