Product Marketing Manager, Release Marketer - Ashby

Hi 👋 I’m Rosalia, and I look after our Product Marketing team at Ashby.

We’re a growing, tight-knit team working closely with Product, Solutions Engineering, Customer Success, Sales, and leadership. PMM at Ashby means influence, visibility, and ownership — and this role is a chance to get in early on a team with strong internal momentum.

We’re looking for a Release Marketer who is excited about owning product releases.

What You’ll Do

Release Products and Features

• Own go-to-market planning and execution for feature releases across multiple product lines.
• Work closely with Product Managers to shape value propositions, messaging, and demo strategies.
• Produce polished feature videos for use across social media, the website, and other marketing channels.
• Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials.
• Turn features into clear customer value through videos, product walkthroughs, and content that make the benefit obvious.
• Partner with other product marketers on larger and bundled launches where support is needed.

Keep the Release Engine Moving

• Serve as a product expert and go-to resource for how features work and how we position to the market.
• Coordinate release promotion with Solutions Engineering, RevOps, Sales, CS & Support teams.
• Own initiatives that keep the whole team informed on product changes, including our product updates newsletter to customers.
• Help maintain our product launch velocity by leveraging AI, automation, and building scalable systems to manage a high volume of releases.

Your Background

We care more about skills and intrinsic capabilities than a specific resume background. You might come from:

• A Solutions Engineer who loves narrative and wants to shape more than just demos
• An Early-stage AE who worked closely with Product
• A Product-minded builder with a technical background and customer empathy
• A GTM specialist with a strong lean for product taste

You Might Be a Fit If You

• Are highly organized and can keep multiple releases, owners, and deadlines moving at once without anything slipping.
• Have an exceptional eye for detail and catch more than just typos.
• Can switch between products and contexts easily, picking up new features quickly.
• Can explain complex features in normal, plain English words.
• Know how to shape a good demo or walkthrough that tells a compelling story.
• Are comfortable owning your own copy and collaborating with design teams.
• Can read a launch plan and anticipate questions from Sales and CS.
• Use first principles thinking to build things from scratch without much direction.

Interview Plan

• 30 min with Michelle (Recruiting)
• 45 min with Rosalia (Hiring Manager)
• 30 min with Harriet (VP of Marketing)
• Assignment
• 30 min with Benji (CEO and Co-founder)
• Final Round Interview (1-1.5 hours)