Senior Manager, Demand Generation, WordPress VIP - Automattic

WordPress VIP is an enterprise content management platform powering digital experiences for organizations like NASA, Salesforce, and Disney.

As Senior Manager, Demand Generation at WordPress VIP, you bring deep craft expertise in demand generation and lifecycle marketing from lead creation through closed/won opportunities. You will build our demand generation strategy across integrated programs in our priority industries: Media, Public Sector, and Corporate (including Manufacturing & Industrial, Technology, and BFSI).

You will draw on a shared AI Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth and insights on demand—working with AI agents by briefing them, reviewing outputs, shipping high-quality work, and retraining what isn't effective.

What You Own

• Always-on demand generation strategy: Own the continuous strategy for lifecycle (lead through closed/won), email, content syndication, and new demand programs and channels. Run campaigns as distinct programs, including Tier 1 product launches, balancing top-of-funnel always-on campaigns with targeted demand gen plays.
• Multi-channel, multi-touch programs: Execute holistic programs anchored in conversion rate optimization (CRO) to convert leads into SQLs across content, email, and landing pages in partnership with Marketing Ops, Web, Paid Media, and Integrated Marketers.
• Opportunity-led plays: Spot and mobilize quickly around revenue opportunities—such as industry moments, inbound surges, competitive shifts, or partner plays—flexing across priority verticals based on weekly signals from the internal Pipeline Council.
• Working the AI intelligence layer: Use AI agents and prompt engineering workflows in your daily cadence to handle volume work while applying critical human judgment to strategic outputs.
• Cross-team operating: Collaborate closely with strategists in Partner Marketing, Experiential Marketing, ABM, and Paid Media.

What You Bring

• Craft: Strong B2B enterprise SaaS or technology marketing experience with a proven track record of moving pipeline. Proven expertise in building lifecycle programs from scratch, optimizing conversion metrics, and leveraging marketing analytics platforms (deep fluency in Google Analytics, Looker, Tableau, A/B testing tools; experience with Demandbase, 6sense, and HubSpot preferred).
• AI Fluency: Active hands-on experience incorporating AI tools and agents into day-to-day workflows as infrastructure, critically evaluating outputs, and iterating on prompts.
• Data Fluency: Ability to independently pull data, build reporting views, interrogate dashboards, and communicate actionable narratives to executive leadership.
• Operating Style: High comfort with ambiguity, rapid re-prioritization, sprint cadences, and cross-functional peer collaboration.

Qualifications

• Proven enterprise B2B demand generation experience moving pipeline and revenue.
• Deep familiarity with analytics platforms (Google Analytics, Tableau, Looker) and CRO/testing methodologies.
• Track record in lifecycle marketing driving acquisition, progression, and expansion.
• Hands-on fluency with AI agents and LLM-based productivity workflows.
• Strong ability to operate cross-functionally across Sales, Product Marketing, Brand, and Customer Success.
• Location Requirement: Candidates must be based in North America.