PR & Marketing Executive - Aveni

About Aveni

Aveni is redefining how financial institutions use AI. We build real, production-ready AI solutions that help financial services firms transform how they operate, manage risk, and deliver better outcomes for their customers.

We’re looking for a PR & Marketing Executive to help build Aveni’s profile across the UK financial services market and support the delivery of our PR, communications, and wider marketing activity.

This is a varied, hands-on role for someone who knows what makes a good story, enjoys building relationships with journalists, and wants to develop their career at the intersection of AI, fintech, and financial services.

The Role

Working closely with the Head of PR & Communications, you’ll help tell Aveni’s story to the market, building relationships with journalists and industry influencers, identifying opportunities for Aveni to contribute to the conversation, and securing relevant media coverage.

You’ll support the development of proactive PR campaigns, commentary, and thought leadership around Aveni’s business priorities, product developments, customer successes, and the wider issues shaping financial services.

The role goes beyond traditional media relations. You’ll also contribute to customer stories, executive and internal communications, events, awards, speaker opportunities, analyst relations, and wider marketing campaigns.

You’ll work across Aveni, collaborating with Marketing, Sales, Product, Customer Success, and senior leadership to ensure our communications are timely, consistent, and aligned with our brand and market positioning.

What You'll Be Doing

• Build and maintain relationships with journalists across UK business, financial services, fintech, compliance, risk, and technology media, proactively pitching stories, commentary, interviews, and contributed content.
• Support the development and delivery of PR campaigns around Aveni’s business priorities, product launches, research, customer stories, and relevant market developments.
• Help run Aveni’s day-to-day press office, responding to journalist enquiries, identifying commentary opportunities, coordinating interviews, and preparing briefing materials.
• Maintain our communications and editorial calendar across PR, thought leadership, research, webinars, awards, speaking opportunities, and company announcements.
• Work with Sales and Customer Success to identify and develop compelling customer stories, case studies, testimonials, and joint communications.
• Support internal communications, helping colleagues stay informed about company news, customer wins, product developments, events, and media coverage.
• Work with Aveni’s senior leaders and subject matter experts to build their external profiles through LinkedIn content, commentary, talking points, and other communications.
• Support our thought leadership programme, helping develop webinars, research reports, whitepapers, and other content around the issues that matter to our market.
• Identify and coordinate relevant conference, panel, podcast, and webinar speaking opportunities, as well as industry awards.
• Support our relationships with industry analysts and research organisations and help coordinate analyst briefings and materials.
• Collaborate with the wider Marketing team to support conferences, roundtables, webinars, and customer events.

What We're Looking For

• Solid experience in PR, communications, or a closely related role within a B2B environment.
• Proven experience dealing directly with journalists and proactively pitching stories and ideas.
• Strong writing and editing skills, comfortable producing press releases, pitches, commentary, and other external communications.
• Strong news judgement and ability to identify what makes a compelling story and tailor it for different audiences.
• Confidence communicating with journalists, senior stakeholders, and external partners.
• Ability to take complex or technical subjects and turn them into clear, engaging communications.
• Highly organised with excellent attention to detail and the ability to manage multiple projects, deadlines, and priorities simultaneously.
• Understanding of the role PR and communications play in building brand awareness, reputation, and supporting wider commercial objectives.
• Genuine interest in AI, fintech, financial services, and the wider media agenda.
• Comfort working in a fast-paced environment where priorities can change quickly.

Nice to Have

• Experience working with UK financial services, fintech, compliance, risk, regulatory, or technology media.
• Background within a PR agency and/or an in-house B2B communications role.
• Existing relationships with journalists covering financial services, fintech, compliance, risk, or related sectors.
• Experience supporting events, awards, speaker programmes, or analyst relations.
• Familiarity with PR monitoring and media database platforms.
• Experience using HubSpot or other marketing automation platforms.
• Understanding of the UK financial services and regulatory environment (e.g., Consumer Duty, compliance, conduct risk, AI governance).

What You'll Love

• Remote-first across the UK, with regular off-sites and in-person collaboration opportunities in Edinburgh or London.
• 34 days’ holiday, including flexible bank holidays, plus your birthday off.
• Work abroad policy.
• Co-working spaces available.
• Pension with up to 5% matched employer contribution.
• Private health and dental care.
• Life Insurance, Income Protection, and Critical Illness cover.
• Enhanced family leave.
• Optional Personal Development Plan.
• Flexible benefits platform.