Integrated Marketing Manager - Bestow

About Bestow

Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and modernize. Bestow exists to change that.

Bestow is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to scale and operate at unprecedented speed, powered by AI and automation.

About the Role

This is the first hire on Bestow's Integrated Marketing team, and a generalist role by design. You'll be closest to how campaigns, events, and channels are actually performing in-market — with Sales, with buyers, with the numbers — and that vantage point directly shapes where Bestow's integrated marketing strategy goes next.

This role reports to the Director of Integrated Marketing and is built for someone who wants real ownership over execution early, and a genuine voice in shaping strategy along the way.

What You'll Do

Demand Generation & Paid Media

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels.
• Manage paid media budgets and targeting to maximize efficiency and pipeline contribution.
• Contribute to SEO/AEO efforts to ensure Bestow is discoverable at every stage of the buyer journey.

Sales Alignment & Pipeline Accountability

• Run the pipeline review cadence with Sales and roll up a marketing-sourced number for the Director.
• Lead win-loss analysis and feed insights back into targeting and messaging.
• Manage Salesforce campaign structures and hygiene to ensure clean attribution and reporting across every program.

Channel-to-Revenue Programs

• Own channel-to-pipeline attribution and ROI reporting across all campaign types.
• Manage day-to-day partner/vendor relationships and execute budget allocation across channel, event, and ABM spend.
• Design target account methodology and tiering with Sales, and build personalized account-based campaigns.
• Track how account engagement correlates to pipeline movement and deal speed.

GTM, Systems & Enablement

• Activate Product Marketing positioning into channel and ABM campaigns, feeding in-market signals back into battlecards.
• Maintain and optimize the martech stack, and run an ongoing testing agenda across channel mix, account plays, and messaging.
• Leverage AI tools to accelerate campaign execution, improve targeting, and scale personalization across channels.

Events & Integrated Campaigns

• Execute the lead capture, scoring, and follow-up that connect events to the rest of the demand engine.
• Ensure every event ties into concurrent digital and nurture campaigns per the integrated strategy.

Who You Are

• Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B (SaaS or enterprise technology preferred).
• Motivated by owning execution and eager to bring your on-the-ground read on channels, campaigns, and Sales to strategy planning.
• A true generalist with experience running paid media, email/nurture, ABM, and events.
• Comfortable owning the connection between marketing activity and revenue: pipeline reviews, attribution, forecasting, and win-loss analysis.
• Fluent in Salesforce (or similar CRM) and marketing automation platforms.
• Data-driven with a builder's mindset, energized by creating structure and process from scratch.
• Comfortable with AI-powered marketing tools.