Channel Marketing Manager (Partner Growth) - Bitwarden

Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkey innovations.

We're hiring a Channel Marketing Manager to own partner marketing end-to-end — from partner onboarding and enablement to demand generation and events — across MSP, reseller, and VAR motions, prioritizing effort based on revenue potential and business urgency.

This is a remote position open to candidates located in the U.S. (Preferred East Coast/Central for EMEA support).

Responsibilities

• Own the MSP channel marketing motion end-to-end: partner onboarding content, lifecycle email programs, enablement webinar series, and support the annual event calendar (e.g., MSP Summit, IT Nation Connect).
• Develop the annual Channel Marketing Plan: event selection, budget, campaign strategy, and executive approval process, in partnership with Marketing and Sales leadership.
• Serve as the marketing primary point of contact for Channel Sales (MSP, reseller, VAR) — running biweekly Channel Marketing meetings, managing event intake, and building/evolving deliverables (templates, briefs, self-serve assets) to empower Sales.
• Own reporting on program performance: pipeline influenced, partner engagement, event ROI, and progress against the $5M combined reseller/MSP revenue target.
• Extend proven partner playbooks — onboarding sequences, enablement content, partner toolkits — prioritizing by revenue contribution and need.
• Build and drive a proactive, always-on partner demand generation strategy to drive net-new target partner interest.
• Manage the channel marketing budget across sponsorships, campaigns, and partner enablement programs, making prioritization trade-offs as needed.
• Partner with Marketing Operations, Comms, and Product Marketing to keep partner-facing content, campaigns, and the partner portal current and aligned to brand and product roadmaps.
• Assist with administration of the Bitwarden partner portal, ensuring content is up-to-date, accessible, and aligned with go-to-market priorities.

What You Bring to Bitwarden

• 7+ years of B2B channel, partner, or field marketing experience — ideally including work with MSPs, resellers, or VARs in a SaaS or technology company.
• Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting.
• Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up.
• Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement).
• A track record of turning a reactive, request-driven function into a proactive, planned one.
• Strong cross-functional collaboration skills across Growth Marketing, Channel Sales, and Marketing Operations.
• Comfort with ambiguity and high-volume inbound requests.
• Collaborative, adaptable mindset with excellent communication skills.
• Excitement and enthusiasm for open source and better internet security.
• Excellent problem-solving skills.

What to Expect in the Interview Process

• Meeting with our Recruiting Manager
• Interview with the Head of Growth Marketing and Operations
• Interview(s) with Channel Sales stakeholders
• Interview(s) with Growth Marketing team members
• Interview with the Chief Customer Officer
• Reference calls