Product Manager - Enduser

Bitwarden empowers enterprises, developers, and individuals to securely store and share sensitive data. With a transparent, open-source approach to password management, secrets management, and passwordless and passkey innovations, Bitwarden makes it easy for users to extend robust security practices across all online activities. Founded in 2016 with headquarters in Santa Barbara, California, Bitwarden is supported by a passionate global community of security experts and enthusiasts.

As Product Manager, End-User Adoption at Bitwarden, you will contribute to the strategy and execution for how individuals and employees get started with Bitwarden and make it part of their daily routine across the browser extension, web, and desktop apps. You will be meticulous about the first-run and onboarding experience, autofill reliability, and the everyday vault workflows, such as searching, organizing, and filling, that determine whether someone keeps using the product. You will become an expert on Bitwarden personas, supporting both expert and novice users.

Responsibilities

• Own the roadmap for key user workflows in password manager, including onboarding, item creation, search and filtering, organization, and in-app guidance across all Bitwarden clients
• Drive improvements to autofill reliability and compatibility across websites, apps, and platforms, including how Bitwarden handles sites that are hard to fill
• Define how users organize and find their data at scale, balancing simplicity for new users with power for people managing thousands of items
• Model the relationship between early product experience and activation, retention, upgrade rates, and enterprise rollout success
• Define and monitor adoption metrics, such as time to first fill, import completion, weekly active use, and feature engagement by platform and customer segment
• Turn customer feedback from support tickets, community forums, and research into clear, prioritized product decisions
• Support Sales, Solutions Engineering, and Customer Success on how the everyday experience drives employee adoption in enterprise deployments
• Share performance metrics, roadmap updates, and wins with leadership and cross-functional partners
• Use AI tools to accelerate spec writing, competitive analysis, data modeling, and rapid prototyping

What You Bring to Bitwarden

• 4+ years experience in product management
• Experience in user research and user experience design
• Strong technical aptitude with a focus on technical users and use cases
• Ability to translate complex security concepts into intuitive user experiences
• Ability to have technical discussions with engineering, making architecture and technology tradeoffs
• Extremely organized and able to make highly informed prioritization & trade-off decisions based on company goals and user needs
• Excellent written and verbal communication skills
• A growth mindset and a desire to learn from others
• Excitement and enthusiasm for open source and for better internet security

Interview Process

Selected candidates will be invited to schedule an introduction call and potentially progress through the following stages:

1. Interview with Director, Product Management
2. Interview with Chief Product Officer
3. Interview with Chief Technology Officer
4. Reference calls

Compensation

In the United States, the starting base compensation range for this role is $150,000 - $160,000. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location.