VP, Revenue Marketing - Bloomerang

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector.

We're in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care, and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today.

The Role

The VP of Revenue Marketing reports to the Chief Marketing Officer and is accountable for how Bloomerang generates new business demand and revenue. Buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, the website, and conversion optimization are your pillars for growth.

Success in the role is driving month-over-month and year-over-year new account acquisition, pipeline, and bookings growth in partnership with Business Development, Sales, and Marketing leadership. You are responsible for the complete demand and conversion engine that takes nonprofits on their journey with Bloomerang.

You lead through the leaders on your team, influence how the wider Marketing Team works, and serve as a visible, trusted leader with your peers across the business.

Key Outcomes

• Expanded Demand Engine: Expand search, organic, direct, and AI visibility via a multi-year funded growth plan.
• Market Expansion: Identify, size, and build go-to-market account-based marketing and sales playbooks to win in new segments while keeping the core engine expanding.
• Modern Buyer Journeys: Build integrated campaigns, nurtures, and personalization at scale to convert buyers at every stage of the funnel.
• Unified GTM Plan: Build and co-own the reverse waterfall funnel plan in close partnership with Business Development, Sales, and Revenue Operations.
• Evidence-Based Experiments: Run continuous experiments, prove plays at a small scale, scale what works, and quickly cut non-performing initiatives.
• Strategic Capital Allocation: Manage the full demand software, campaign, and programmatic budget, allocating resources where they compound best.
• AI & Workflow Innovation: Lead the AI strategy across the department, implementing AI agents and automated workflows to increase output quality and team velocity.
• Leadership & Talent Development: Develop leaders, foster cross-functional respect, and build a culture where top marketing talent thrives.
• Market Presence: Serve as an external voice at conferences, webinars, and industry events to shape how the market views Bloomerang.

What You Will Do

• Balance Operator and Strategist Roles: Refine core growth engines (GEO, organic, paid, website, campaigns) while anticipating multi-quarter market shifts.
• Lead and Energize Leaders: Develop cross-functional leaders, raise execution standards, and foster momentum and focus.
• Scale High-Growth Engines: Navigate high-velocity growth environments and build resilient processes that scale.
• Integrate AI Workflows: Redesign marketing workflows using modern AI tools and agents to elevate work quality.
• Data-Driven Decision Making: Validate growth tactics with data and rigorous testing before scaling budget or resources.
• Align Across GTM: Collaborate seamlessly with Sales, Business Development, and Revenue Operations leaders to hit shared revenue goals.
• Represent the Brand: Deliver engaging presentations and discussions with nonprofit executives and industry influencers.
• Focus on the Non-Profit Buyer: Tailor messaging and user experiences for time-constrained, mission-driven fundraising professionals.

What You Need to Succeed

• 12+ years in B2B SaaS growth, demand, or revenue marketing, including 5+ years leading other leaders.
• Track record scaling a high-volume, high-velocity inbound engine where marketing sourced the majority of pipeline.
• Experience carrying a revenue target through sustained 30%+ YoY bookings growth toward $200M+ in revenue.
• Direct ownership of marketing-sourced pipeline numbers under performance pressure.
• Experience building and maintaining a joint reverse waterfall/funnel plan with Sales, BD, and RevOps leadership.
• Hands-on expertise across paid acquisition, conversion rate optimization (CRO), website strategy, and AI-driven discovery.
• Deep capability in translating product value into converting buyer journeys.
• Direct ownership of significant program, agency, and software budgets.
• Proficiency with modern demand stack tools: CRM, marketing automation, ABM/intent data, analytics, A/B testing, and AI tools.

Benefits & Compensation

• Salary Range: $175,500 - $292,500 base salary + discretionary bonus potential.
• Healthcare: Comprehensive health, vision, and dental plans, plus 24/7 telehealth access via HealthiestYou.
• Time Off: 20 PTO days, 3 flex days, 4 volunteer days, 12 paid holidays, and paid parental leave.
• Retirement: 401(k) with company match.
• Work Setup: Full hardware setup shipped directly to your home.