Creative Director - Boulevard

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspas, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

The Role

As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses.

Boulevard serves some of the most creative, design-forward entrepreneurs in the world—spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it.

You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand.

As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes.

You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard.

What You'll Do

• Set and Evolve Creative Vision: Ensure a distinctive, cohesive, and elevated brand presence across all channels and touchpoints.
• Translate Strategy: Turn brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential.
• Lead Campaigns: Drive the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline.
• Scale the Team: Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats.
• Player-Coach Leadership: Provide hands-on creative direction on key initiatives while mentoring and elevating the team.
• Uphold Quality: Establish and maintain a high bar for creative quality, consistency, and craft across all outputs.
• Evolve Visual Identity: Own and scale Boulevard’s visual identity system across the business.
• Cross-Functional Collaboration: Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey.
• Product Alignment: Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces.
• Stakeholder Management: Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders.
• External Partners: Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities.
• AI Integration: Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity.
• Drive Impact: Ensure creative work drives measurable business outcomes across awareness, engagement, pipeline, and customer experience.

What You'll Need to Thrive

• Experience: 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies. Candidates comfortable operating at the intersection of B2B SaaS and consumer lifestyle brands will have a distinct advantage.
• Leadership: 5+ years leading and developing multidisciplinary creative teams.
• Strategic Instincts: Ability to connect brand and creative decisions directly to business outcomes.
• Creative Taste: Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building.
• Systemic Thinking: Experience building and scaling creative systems, not just one-off campaigns.
• AI Curiosity: Hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness.
• Execution: Proven ability to lead concept development from insight to execution across multiple formats and channels.
• Communication: Strong communication and storytelling skills to clearly articulate the "why" behind the work to stakeholders at all levels.
• Collaboration: Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams.
• Operational Rigor: Ability to balance bold, conceptual thinking with operational rigor and executional excellence.
• Tool Proficiency: Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows.

Benefits & Compensation

• Salary Range: The anticipated base salary range for this role is $149,500 - $175,000 per year (excluding variable compensation and equity).
• Healthcare: Comprehensive dental, medical, vision, and life insurance.
• Retirement: 401(k) match program.
• Time Off: Flexible vacation day policy.
• Remote Work: Fully remote setup with a monthly work-from-home stipend.
• Family Support: Family planning resources and specialized support programs.
• Equity: Stock options to grow with Boulevard.
• Learning & Development: Boulevard Bucks program to explore businesses in the markets we serve.