Senior Product Manager, AI Receptionist - Boulevard

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. More than 5,000 businesses use Boulevard — processing over $5 billion in payments annually. We've raised $188M in funding and are scaling fast, with growing ambitions in enterprise and multi-location operators.

Every salon, spa, and medspa deserves a front desk that never misses a call, never drops a message, and always knows what to say. Boulevard's AI Receptionist is building that — agentic AI that handles client communication across voice and text so businesses can grow faster, operate leaner, and deliver an exceptional experience every time. This role owns that vision end-to-end.

What You'll Do

Own the AI Receptionist product end-to-end

• Set the vision, roadmap, and success criteria for Boulevard's AI Receptionist suite — our answer to the modern contact center for self-care businesses.
• Own how AI engages clients in 1:1 interactions across voice and text: when it handles conversations autonomously, when it hands off to staff, and how that transition feels invisible to the client and effortless for the team.

Define what great AI-powered client communication looks like

• Develop a deep point of view on where AI should handle interactions autonomously, where it should hand off to staff, and how to make that transition seamless.
• Design how conversations maintain continuity across channels, how fallback behaviors are designed when AI can't resolve something, and how the overall experience feels coherent whether a client is talking to AI or a human.

Drive adoption and outcomes

• Own the business outcomes for the AI Receptionist — revenue, adoption, and retention — and define the product metrics that drive them: autonomous resolution rate, agent productivity, CSAT, and more.
• Collaborate on pricing strategy and connect what's happening in the product to what it means for their business.

Represent the customer

• Develop genuine fluency with how self-care businesses manage client communication today — what they trust, what they fear, what they'd delegate in a heartbeat and what they'd never let out of human hands.

What You'll Bring

• Experience: 5–8 years in product management with experience in B2B2C or both B2C and B2B environments — you understand what it means to serve a business and their end customer simultaneously.
• AI Expertise: Experience shipping AI-powered products — you know how to shape how AI behaves, design for when it falls short, and earn user trust over time.
• LLM Fluency: Enough hands-on familiarity with LLMs and prompt design to partner credibly with engineering without needing a translator.
• AI-Native Practice: You're using tools like Claude daily, running side projects, and staying genuinely close to how the technology is evolving.
• Customer Instincts: Strong voice-of-customer instincts — you've built products for users who are skeptical of automation and know how to design for trust.
• Data Fluency: Comfortable defining metrics, pulling your own analysis, and building the case for roadmap bets with evidence.
• Cross-functional Leadership: Proven ability to influence engineering, design, and data teams without relying on authority, keeping multiple workstreams moving in parallel.
• Clear Communication: Ability to translate complex AI product decisions into terms that resonate with business owners, cross-functional partners, and leadership alike.

Preferred Qualifications

• Experience with conversational AI, voice interfaces, or messaging products.
• Experience in vertical SaaS or services-industry platforms.
• Familiarity with AI quality evaluation — measuring and improving AI conversation quality, not just shipping it.
• A genuine affinity for small businesses — understanding their constraints and what it takes to earn their trust.

Why This Role Matters

The AI Receptionist is one of Boulevard's highest-visibility bets. For a self-care business, the front-of-house experience — answering calls, responding to texts, knowing when to bring a human in — is where client relationships are made or broken. AI that gets this right is transformative. AI that gets it wrong damages trust overnight.

This role is a rare opportunity to build an AI product that has a direct, tangible impact on how thousands of small businesses show up for their clients — at a company that's well-funded, growing fast, and early enough in its AI journey that this PM will genuinely shape the direction.

Benefits & Perks

• Financial Security: 401(k) match plus dental, medical, vision, and life insurance.
• Flexible Time Off: Flexible vacation day policy.
• Remote Work: Fully remote with a monthly work-from-home stipend.
• Family Support: Family planning resources and specialized support programs.
• Equity: Stock options to grow with Boulevard.
• Learning & Development: Boulevard Bucks program to explore businesses in the market we serve.