Staff Product Designer - Boulevard

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Our technology helps our customers survive and thrive, supporting hair salons, spas, medspas, barbershops, and more. We have an insatiable curiosity, embrace experimentation, and design each and every detail to maximize potential, power, and impact.

The Role

As a Staff Product Designer, you'll operate at a highly strategic level: shaping the product, patterns, and frameworks that define how people interact with Boulevard while staying deeply empathetic, outcome-oriented, and craft-focused.

This is a high-impact role for a designer who thrives at the intersection of business outcomes and human behavior, thinks holistically about product ecosystems, and wants to influence not just individual features, but how an entire platform evolves.

What You'll Do

• Lead design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
• Design end-to-end journeys, patterns, and frameworks that enable scalable, coherent experiences across Boulevard's platform.
• Translate deeply human needs — whether from clients, business owners, or staff — into clear and compelling product experiences.
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
• Act as a design leader and multiplier: raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
• Collaborate with other designers to evolve Boulevard's design system to support growing complexity and future growth.
• Explore and help define how Boulevard can leverage AI to enhance product experiences, with a strong focus on trust, clarity, and real user value.

What You'll Need to Thrive

• Deep empathy for users and a strong instinct for what makes experiences feel effortless and trustworthy.
• Deep understanding of the full, iterative design process — including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution.
• Proven ability to balance business goals with a high-quality user experience, designing for outcomes like conversion, retention, and engagement.
• Comfort operating in ambiguity and helping teams find clarity in evolving environments.
• A strong point of view balanced with openness to feedback and iteration.
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar.
• Proficiency with modern design and AI tools (e.g., Figma, Claude, Cursor).

Why This Role Matters

Boulevard powers over 40,000 self-care professionals and millions of clients return to the business they love. The platform touches every part of how customers run their business, from the first booking to the final checkout and everything in between. The decisions you make will shape how businesses grow, how clients return, and how an entire industry evolves.

Benefits & Compensation

Salary Range

• NYC, SF Bay Area, and Seattle: $158,000 - $197,500 per year
• All other U.S. locations: $139,500 - $179,800 per year
• Note: This role may also be eligible to participate in a variable compensation program.

Benefits

• Health & Wellness: Dental, medical, vision, and life insurance. Family planning resources and specialized support programs.
• Financial: 401(k) match and equity options.
• Flexibility: Fully remote work setup with a monthly work-from-home stipend. Flexible vacation day policy.
• Growth: Boulevard Bucks Learning and Development program to explore businesses in the market we serve.