Content & SEO Operations Specialist - Breezeway

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.

What You'll Own

Technical SEO & AEO

• On-Site SEO Infrastructure: Own internal link structure, implement and maintain hub-and-spoke cluster architecture, manage 301 redirects, canonical tags, and URL strategy. Ensure correct schema markup and LLM crawler accessibility (GPTBot, ClaudeBot, PerplexityBot).
• Website Health & Technical Maintenance: Monitor and resolve technical issues including broken links, 404 errors, mixed content, and crawl errors. Conduct ongoing audits using Screaming Frog, Ahrefs, and GSC.
• Off-Site SEO & Link Building: Develop backlink strategies starting with PMS partner relationships, secure industry publication placements, manage outreach, and disavow toxic backlinks.

Content Operations & Strategy

• Content Operations: Build keyword-optimized briefs using Clearscope and AirOps, manage the content calendar, review and publish content, and oversee refresh cycles.
• Keyword & Competitive Intelligence: Maintain the keyword map via Ahrefs, track competitor movements, run quarterly content gap analyses, and identify top-of-funnel opportunities.
• Reporting & Revenue Attribution: Set up and maintain Ahrefs rank tracker for Share of Voice KPIs and own GA4 conversion goal setup.

What We're Looking For

Must have:

• At least 2 years in SEO, content operations, or a combined digital marketing role
• Hands-on experience with Ahrefs, SEMrush, or equivalent
• Comfortable in HubSpot CMS for publishing and managing blog posts
• Ability to read data and make independent prioritization decisions

Nice to have:

• Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
• Experience with Clearscope, Surfer SEO, or Frase
• Familiarity with AirOps or similar AI content workflow tools

Who you are:

• You think in systems, not tasks and want to build compounding growth
• Comfortable owning a channel with revenue targets, not just traffic metrics
• Able to communicate data clearly to non-technical stakeholders
• Proactive about verification and checking sources before shipping