Content & SEO Operations Specialist - Breezeway

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.

The Role

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.

What You'll Own

Technical SEO & AEO

• On-Site SEO Infrastructure:

  • Own the internal link structure across the website and blog.
  • Implement and maintain the hub-and-spoke cluster architecture across all core topic areas.
  • Manage 301 redirects, canonical tags, and URL strategy.
  • Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot).

• Website Health & Technical Maintenance:

  • Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors.
  • Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task.
  • Work with dev and HubSpot to implement fixes and verify resolution.

• Off-Site SEO & Link Building:

  • Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms).
  • Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media).
  • Manage outreach for comparison and alternative pages.
  • Monitor referring domains and disavow toxic backlinks.

Content Operations & Strategy

• Content Operations:

  • Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer.
  • Manage the content calendar and prioritization pipeline.
  • Review and publish content, ensuring every piece meets on-page requirements before going live.
  • Oversee content refresh cycles.
  • Map and improve the current content production workflow in AirOps and make recommendations on how to scale it.

• Keyword & Competitive Intelligence:

  • Maintain and update the keyword map across all topic clusters using Ahrefs.
  • Track competitor movements on target keywords.
  • Run quarterly content gap analyses and update the content queue accordingly.
  • Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns.

• Reporting & Revenue Attribution:

  • Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting.
  • Own GA4 conversion goal setup and maintenance.

What We're Looking For

Must have:

• At least 2 years in SEO, content operations, or a combined digital marketing role.
• Hands-on experience with Ahrefs or SEMrush or equivalent.
• Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules.
• Ability to read data and make prioritization decisions independently.

Nice to have:

• Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling.
• Experience with Clearscope, Surfer SEO, or Frase.
• Familiarity with AirOps or similar AI content workflow tools.

Who you are:

• You think in systems, not tasks — you want to build something that compounds.
• You're comfortable owning a channel with revenue targets, not just traffic metrics.
• You can communicate data clearly to non-technical stakeholders.
• You're proactive about verification — you don't ship something without checking the source.