Associate Brand Manager - OLIPOP

About OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale through delicious, functional soda made with prebiotic fiber and minimal sugar. In 2018, the first OLIPOP cans hit shelves, delivering science-backed digestive benefits without sacrificing classic taste. Today, we're reshaping culture by building a business grounded in empathy, integrity, and humanistic values.

Role Overview

As the Associate Brand Manager, you will own the execution of key components of OLIPOP's marketing strategy, integrated campaign plans, and commercialization initiatives. We are seeking a brand manager with a strong foundation in classic brand management and a proven track record of moving 360 campaigns from ideation through execution.

Reporting to the Director, Brand Marketing, you will connect brand story, objectives, and KPIs while collaborating across specialized domains to bring impactful consumer communications to life.

Key Responsibilities

• Contribute to annual brand marketing plans and independently execute assigned campaign components.
• Monitor brand and business performance using varied data sources, synthesizing insights, and recommending strategic optimizations.
• Lead day-to-day execution of integrated marketing campaigns across broadcast, digital, social, and influencer channels.
• Manage brand marketing workstreams on cross-functional commercialization projects bringing new products, flavors, and formats to market.
• Partner with consumer insights on qualitative and quantitative research and competitive analysis.
• Track campaign effectiveness, reporting post-campaign ROI and actionable learnings.
• Manage project budgets, maintain financial tracking, and identify spend efficiencies.
• Collaborate across PR, media, partnerships, social, influencer, loyalty marketing, and creative teams.
• Proactively manage project timelines, dependencies, risks, and blockers.
• Mentor and serve as a resource for junior colleagues on best practices and processes.

What Makes Someone Successful

• Creative brand-building mindset focused on quality, impact, and timeliness.
• Solid foundation in classic consumer brand management.
• Strategic thinking that connects high-level objectives to day-to-day execution.
• Collaborative approach that fosters cross-functional trust and alignment.
• Proactive ownership, resilience, and curiosity.

Qualifications

• 5+ years of brand management experience, preferably within consumer packaged goods (CPG).
• Demonstrated experience independently leading campaigns and marketing initiatives end-to-end.
• Strong analytical problem-solving skills with a data-driven approach to decision-making.
• In-depth understanding of marketing fundamentals, digital marketing, and competitive analysis.
• Proven track record coordinating cross-functional stakeholders and projects.
• Experience with relevant marketing tools and data sources, including POS, panel data, CRM, and analytics platforms.

Compensation & Details

• Reporting to: Director, Brand Marketing
• Base Salary: $92,000 – $115,000 plus performance bonus
• Work Setup: Fully remote across the United States