Growth Product Lead, Kids - ClassDojo

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally, actively used in over 95% of US schools and reaching over 45 million children in 180 countries with a team of around 200 people. We are now using this network to give kids the best learning experiences in the world far beyond a standard school.

About ClassDojo & Dojo Islands

• Monsterverse: Our virtual world for kids. Dojo Islands is where they build, play, and connect with classmates and friends.
• Growth Focus: The size of the Islands user base is our key metric. 10M+ kids receive class points each week, and most have never installed the app.

What You’ll Do

We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. You'll run the product team that owns top-of-funnel growth for Dojo Islands and drive the cross-company roadmap to grow Monthly Active Kids.

• Growth Funnel: Own the kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands.
• Cross-Company Roadmap: Coordinate across the flagship app, school network, and Islands for Monthly Active Kids.
• Product Team: Lead a small, high-leverage product team — setting direction, shipping fast, and learning faster.
• Strategy: Maintain a direct working relationship with co-founders on long-term growth strategy.

You Will Be a Match If:

• Top-Line Growth: You've owned a top-line growth metric end-to-end, leading initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product.
• Gaming/Kids Experience: You have gaming and/or kid-product experience (or close equivalent), having shipped at scale in games, social, or gamified products.
• Strategic & Detailed: You operate at both the strategic and detail level, driving a cross-org roadmap while writing your own SQL.
• Self-Sufficient with Data: You can write queries, build dashboards, and analyze funnels without dedicated support.
• Structured Problem-Solver: You break complex problems down, synthesize quant and qual data, and produce simple, actionable plans.
• AI-Native: AI is core to how you work and you've built it into your product process and workflow.

You Might Be a Good Fit If:

• Founder or early-stage startup experience (pre-Series B, $1M–$10M revenue phase).
• Experience with kids' products, consumer social, or platforms with Trust & Safety considerations.
• Experience with cross-functional growth loops — viral mechanics, referral systems, or in-product distribution.