Growth Marketing Lead - ClassDojo

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally, actively used in over 95% of US schools and reaching over 45 million children in 180 countries with a team of around 200 people. We are now expanding to give kids the best learning experiences in the world far beyond standard school offerings.

What you’ll do

As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network for two exciting consumer products: Dojo Sparks and Dojo Islands. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users.

This is a high-impact, high-autonomy, IC-first role where you will operate like a one-person growth marketing team initially. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently.

You Will

• Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships.
• Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions.
• Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation.
• Establish clear success metrics and ROI thresholds to guide investment and prioritization.
• Partner closely with Product, Creative, and Product Marketing teams to test value propositions, landing experiences, and onboarding flows.
• Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps.
• Leverage external resources and modern tools (including AI) to maximize impact.
• Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven.

You Will Be a Match If

• You have 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies.
• You have a proven track record of owning acquisition outcomes end to end.
• You possess strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs.
• You have experience operating as a generalist in small or mid-sized teams (30–150 people).
• You bring depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM) with strong mental models across others.
• You have a hands-on, execution-oriented mindset and are comfortable operating with high autonomy and ambiguity.
• You have clear, concise communication skills with the ability to partner effectively across cross-functional teams.