Social Media Marketing Manager - Coder

As a Social Media Marketing Manager, you’ll shape Coder’s day-to-day social presence and turn complex AI infrastructure into content people want to watch. You’ll create for technical and business audiences without losing the broader story, using video, strong writing, and a clear point of view.

You’ll work closely with Coder’s content marketing, community, field marketing, product marketing, demand gen, and devrel teams to support campaigns, engage our community, and strengthen Coder’s voice across Instagram, YouTube, LinkedIn, and X. From first idea to final post, you’ll create, publish, engage, measure, and improve.

What you’ll do here

• Own social media engagement: Monitor Coder’s channels daily and respond to comments, mentions, and conversations in a voice that is technical, warm, and on-brand to increase engagement and get more of Coder’s content in front of the right audiences.
• Create vertical video content end to end: Produce short-form and long-form video for Instagram Reels and YouTube Shorts, including scripting, filming, editing, publishing, and optimization.
• Execute campaigns: Partner with cross-functional teams to bring product launches, thought leadership series, customer stories, and event campaigns to life across social media platforms.
• Repurpose and remix: Turn webinars, blog posts, product demos, and other existing content into social-native formats built for each channel.
• Track and report: Monitor performance, identify patterns, share insights with the team, and use what you learn to shape the next round of content.
• Stay current: Keep up with platform trends, algorithm changes, emerging formats, and what is working across developer tools and B2B technology.
• Manage the content calendar: Keep production organized, maintain a steady publishing rhythm, and surface new ideas before they are requested.

What we’re looking for

• 3+ years of experience creating content for a brand, agency, or independent audience, with a portfolio that shows range.
• Proven video production skills across short-form formats such as Reels and Shorts, as well as long-form YouTube content.
• An AI-native workflow, actively using tools for image generation, video editing, scripting, ideation, and production.
• Strong brand intuition, informed by companies and publishers such as Anthropic, GitHub, Notion, Figma, and TechCrunch.
• Clear, concise writing skills and the ability to adapt tone, format, and level of technical detail across platforms.
• Comfort working in a fast-moving environment with a high degree of urgency, ownership, and autonomy.
• Strong organizational habits, paired with the initiative to bring forward ideas, experiments, and opportunities.
• The ability to learn technical concepts quickly and turn them into content that is accurate, accessible, and engaging.

About Coder

Coder is the leading platform for AI development infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments. Coder provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance.