Digital Marketing Specialist - CompanyCam

Hi, We’re CompanyCam

We’re a simple-to-use photo documentation and productivity app for contractors of every industry. Packed with intuitive functionality, CompanyCam facilitates unparalleled communication and accountability across a contractor’s entire business. By providing a consumer-grade, game-changing experience, we help contractors build trust within their company and with their users.

CompanyCam is a fun, energetic team united by our core values of Show Up, Grow Up, and Do Good. As soon as you join our team, you'll notice that we trust our employees to do what's best for our product, customers, and team members and empower them to make the right calls.

The Role

The Digital Marketing Specialist plans, executes, and optimizes digital marketing campaigns across CompanyCam’s advertising platforms, with a focus on audience targeting, campaign performance, experimentation, and efficient customer acquisition. This role independently owns day-to-day campaign execution and optimization, partnering closely with Growth Marketing, Creative, and Web teams to turn campaign strategy into measurable results.

Location: Candidates must permanently live and work in the U.S. to be considered.

What You'll Do

• Build, launch, and optimize campaigns across platforms such as Meta, Google, LinkedIn, YouTube, and emerging channels
• Manage targeting, budgets, bidding, and creative variations, monitoring delivery, pacing, and performance to maximize efficiency
• Develop and refine audience segmentation to improve targeting and campaign performance
• Run structured A/B and multivariate tests across ads, landing pages, and conversion flows
• Maintain campaign tracking, naming conventions, and measurement standards
• Produce and interpret performance reporting, analyzing funnel data to improve acquisition efficiency and signup quality and turning findings into clear recommendations
• Partner with Revenue Marketing, Creative, and Web teams on campaign strategy and advertising and landing page needs
• Stay current on platform capabilities, attribution changes, and best practices, and help improve workflows and reporting standards

What You'll Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 3+ years of experience in digital marketing, with a focus on campaign management and optimization within major ad platforms such as Meta, Google Ads, LinkedIn, YouTube, or TikTok
• Experience analyzing performance data to drive optimization decisions, using tools like GA4, Google Tag Manager, Looker Studio, or other reporting and analytics platforms
• Experience executing and analyzing A/B tests and structured experiments, with a working understanding of audience segmentation, attribution, and funnel analysis
• Clear communication, with the ability to explain performance insights and testing learnings to cross-functional stakeholders
• Experience in B2B SaaS, app-based products, or subscription-based businesses, preferred
• Google Ads, Meta Blueprint, or LinkedIn Marketing certifications, or experience with CRO tools or landing page experimentation platforms, preferred

Benefits & Compensation

• Salary Range: $55,000 - $65,000 per year (based on experience)
• Meaningful equity included
• Comprehensive benefits package