Integrated Campaigns Manager - MagicSchool

About MagicSchool

MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast-growing company working towards real social impact.

The Role

MagicSchool is hiring an Integrated Campaigns Manager to own the full campaigns engine from start to finish. You will consistently plan, kick off, and track every campaign with clear owners and timelines, tying progress directly to pipeline generation.

You will plan and project manage national and seasonal campaigns, build toolkits for Sales and Customer Success, and generate pipeline through owned campaigns and third-party partnerships. Sitting on the Marketing team, you will collaborate closely with Sales, Customer Success, Sales Enablement, Creative, Product Marketing, and Corporate Marketing, while presenting regularly to senior leadership.

Responsibilities

• Own national and seasonal campaigns (Back to School, Teacher Appreciation Week, Customer campaigns, and others) from ideation through launch, measurement, and debrief.
• Build and maintain campaign toolkits that provide Sales and Customer Success with resources for prospecting and customer marketing.
• Work with the regional campaigns team to ensure national campaigns localize effectively and regional needs inform national planning.
• Maintain a unified campaign calendar with clear owners and timelines, sharing status updates proactively.
• Coordinate email, paid ads, events, content, social, and web so campaigns run as cohesive initiatives.
• Report on performance against pipeline and ROI goals, translating results into recommendations for upcoming campaigns.
• Support the Senior Manager of Demand Generation in executing partner-driven programs (partnership paid ads, co-hosted webinars, trade publication placements) in coordination with partner relationship teams.

Qualifications, Competencies, and Skills

• Ownership: You create campaigns in Asana and drive them proactively without waiting for direction.
• Collaboration: You surface Sales and Customer Success needs early and align regional, events, ABM, and digital teams.
• Bias to Results: You define pipeline goals before launch and measure performance against them.
• Project Management: You manage campaigns end-to-end, keeping multi-faceted calendars and timelines on track.
• Communication: Strong writing and presentation skills, proactive risk escalation, and confidence presenting to senior leaders.
• Mission Alignment: Deep care for improving education through technology.

Required Experience

• Experience managing multi-channel campaigns from concept to completion with strong project management skills (Asana or similar).
• Data-minded, ROI-driven approach with a focus on pipeline rather than vanity metrics.
• Salesforce experience, including pulling campaign and pipeline data.
• Experience in both prospecting and customer marketing, working directly with Sales and Customer Success teams.
• Experience in a fast-growth or product-led growth (PLG) environment.
• Background in EdTech or K-12, or familiarity with seasonal buying cycles.

Nice to Have

• Experience building third-party partnership or co-marketing campaigns.
• Direct ownership of seasonal campaigns tied to pipeline.
• Content or creative background assisting with creative direction and briefing.
• Sales enablement or toolkit-building experience.
• Marketing automation experience (Pardot, Marketing Cloud, or HubSpot).
• Exposure to attribution tools like HockeyStack or Amplitude.

Benefits

• Unlimited time off (PTO)
• Employer-paid health insurance plans with low-premium dental and vision options
• Generous stock options vested over 4 years
• 401(k) match
• Monthly wellness stipend
• Fully remote work flexibility