Data Platform Marketing Manager - SELECT by DoiT

Who We Are

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state — from planning to production.

Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.

The Opportunity

The Data Platform Marketing Manager - SELECT by DoiT, reporting to the VP of Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.

This role sits at the intersection of:

• Snowflake & Databricks optimization
• Data lake cost governance
• Performance and cost efficiency for enterprise data workloads

You are accountable for turning strategy into measurable revenue impact. Read more about SELECT.

Responsibilities

1. Business Unit GTM Strategy & Centralization

• Serve as the primary marketing lead for the SELECT / Data Platform business unit.
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy.
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators.
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative.
• Ensure SELECT positioning is clearly differentiated in the data optimization market.

2. Integrated Campaign Strategy & Execution

Lead and direct cross-functional execution across:

• Growth and Digital: Paid search around Snowflake optimization, LinkedIn targeting for data engineering and FinOps leaders, retargeting strategies tied to data workload interest, and SDR campaign enablement.
• Content: Data platform optimization guides, data lake cost efficiency playbooks, case studies showing measurable cost reduction outcomes, and economic value narratives.
• Creative: Campaign themes for data optimization and visual positioning aligned to enterprise data workloads.

3. Data Workload Demand Generation

Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:

• Data Platform digital campaigns and optimization webinars.
• Executive roundtables for data and FinOps leaders.
• Campaign landing pages tied to measurable cost outcomes.
• Drive performance against marketing-sourced pipeline, customer expansion, cost per qualified meeting, and pipeline velocity.

4. Webinar & Thought Leadership Strategy

• Develop quarterly thought leadership themes around data efficiency.
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms.
• Align with Product and BU Sales to highlight roadmap and innovation.
• Ensure conversion from registrant to opportunity is structured and measurable.

5. Performance & Revenue Accountability

• Partner with Content, Growth, Sales, and RevOps to track cost per lead/meeting, conversion to opportunity, pipeline contribution, and influenced revenue.
• Continuously refine programs based on performance data and economic outcomes.

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or product marketing.
• Experience marketing to data engineering, data platform, or FinOps audiences.
• Familiarity with Snowflake, data lakes, or cloud data workloads.
• Strong strategic planning capability combined with hands-on execution.
• Demonstrated success driving pipeline growth in a technical B2B environment.
• Experience partnering closely with sales leadership.

What Success Looks Like

• A clearly articulated quarterly GTM strategy for SELECT.
• Centralized prioritization of marketing initiatives aligned to revenue.
• Measurable growth in Snowflake-focused pipeline.
• Clear differentiation in the data optimization market.
• Strong alignment with BU Sales and Product leadership.
• Demonstrated contribution to expansion and net new pipeline.

Benefits

• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program