Director, Paid Marketing (Subscriptions) - DuckDuckGo

Who We Are

DuckDuckGo is the online protection company and a remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100M USD. Millions use our privacy products across Mac, Windows, iOS, Android, search engine, and Privacy Pro. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects from scoping to postmortem.

Your Team and Role

As a Director, Paid Marketing on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program. Partnering closely with marketing, product, design, user insights, data science, and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement.

You will lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with high confidence using aggregate measurement, experimentation, and strong judgment rather than user-level tracking.

Example Projects

• Leading the development of and alignment around a break-even model that defines a profitable CPA.
• Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth.
• Designing and executing rapid testing cycles to identify and scale successful tactics.

About You

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a hands-on understanding of paid channels (app store ads, paid social, mobile app networks), integrated campaign planning, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from scratch, including setting CPA/subscription targets, media planning, measurement frameworks, and messaging.
• Experience at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in coaching and developing others to improve collaboration, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained organizations where opportunity cost and impact drive prioritization.
• Strong analytical capabilities in app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent written and verbal communication skills across all organizational levels.
• Willingness to use AI tools and workflows to accelerate work.

Compensation & Work Environment

• Salary: $243,800 USD annually + stock options (compensation is standard across geographic locations for each professional level).
• Benefits: US-sponsored health benefits, paid parental leave, home office setup allowance, and co-working allowances.
• Travel: Expected to travel at least twice per year for our all-hands meetup and team retreat (4-5 days each).
• Schedule: Flexible work arrangement with no core hours (average 40 hours per week).