Senior Growth Marketing Manager (Subscriptions) - DuckDuckGo

About DuckDuckGo

DuckDuckGo is the online protection company and a remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD. Millions use our browser on Mac, Windows, iOS, and Android, our search engine, and our paid DuckDuckGo subscription. We also offer private AI chat through Duck.ai.

Our culture emphasizes trust, inclusivity, and empowered project management, where each team member takes full ownership of their work from scoping and execution to postmortem.

The Role

Working on the Marketing & Communications Functional Team, you will drive profitable acquisition of paid subscribers and lead initiatives that help millions take back control of their personal information.

As a Senior Growth Marketing Manager, you'll manage high-priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable subscriber growth. This role will help establish and execute a new marketing program for paid subscriptions. You will deliver results from new channel testing, creative testing, and subscription funnel conversion optimization without relying on invasive user-level tracking.

Recent Team Projects

• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
• Launching new ad channel tests and measuring incremental lift
• Executing in-market tests for new creative and messaging following a brand refresh

About You

• 7+ years of experience in digital advertising roles, with 2+ years in paid acquisition for freemium consumer subscription apps preferred.
• Demonstrated experience with strategic planning and hands-on execution across digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale subscriber growth.
• Hands-on expertise building paid subscription programs from scratch, scaling growth against LTV and payback rather than just top-of-funnel acquisition costs.
• Experience driving subscription growth within an established, high-traffic product where subscription revenue is secondary to other business models preferred.
• Proven track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
• Ability to execute highly complex, ambiguous projects spanning business strategy and tactical execution.
• Advanced analytical and measurement skills, including app economics (payback, LTV), incrementality and lift testing, modeling, and data analysis.
• Excellent written and verbal communication skills with the ability to articulate clear recommendations and rationale.

Additional Details

• Remote Flexibility: Flexible work arrangement with no core hours (average 40 hours per week).
• Travel: Expect to travel at least twice per year for an all-hands meetup and team retreat (4–5 days each).
• Video: Team members are required to attend meetings on camera via video conferencing.
• Verification: Role requires completing a background check prior to joining.