Demand Generation Coordinator, Customer Marketing - Elastic

What is The Role

Elastic is on a mission to make data work for everyone, and some of our biggest growth is inside our existing customer base. As buying behaviour evolves we're rethinking how Customer Marketing generates and grows pipeline throughout the entire customer lifecycle, from initial onboarding to long-term expansion.

We're hiring a Demand Generation Coordinator, Customer Marketing. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic.

This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you'll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy.

What You Will Be Doing

• Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
• Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
• Partner cross-functionally: Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
• Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
• Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
• Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
• Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives

What You Bring

• 3+ years working in integrated demand generation or in lifecycle marketing within a B2B software environment.
• Solid background in email marketing building lifecycle nurture and trigger programs
• Bonus if you have experience with scaled ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)
• A history of owning programs end to end, from initial build through final reporting
• At ease with data, able to build campaign reporting and drive proactive optimizations
• A bias towards execution, you fail fast, get things done, and thrive in ambiguity
• Genuinely integrate AI in your day-to-day work, whether you've already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplier
• Highly responsive and collaborative, with the ability to communicate program status and performance clearly across teams