Lead, Community Growth Marketing Manager - GitLab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.

The Lead, Community Growth Marketing Manager leads community strategy, member experience, and integrated marketing across GitLab’s community portfolio including the Software Engineering Leadership Forum (SELF). This role defines how our communities grow and deliver value, building experiences that foster meaningful connections, sustained participation, and long-term engagement. This is an opportunity to build community as a growth practice, turning community relationships into impact supporting GitLab’s growth flywheel.

What You'll Do

• Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy.
• Lead the programming and audience experience for SELF events and chapters. Define the purpose, format, agenda, speakers, and follow-up, partnering with program operations and event teams on logistics and delivery.
• Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams.
• Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so SELF and other programs scale without losing personalization.
• Build SELF's annual programming and marketing calendar. Coordinate experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities.
• Put AI to work in community marketing. Experiment with ways to automate workflows, understand member feedback, personalize content, and make better decisions.
• Partner with Sales and Customer Success to identify priority accounts and top customer champions. Build relevant paths for them to join and contribute to community programs as members, speakers, and peer leaders.
• Collaborate with internal executive teams, cross-functional partners, and external community partners to seed growth.
• Track, measure, and iterate on membership growth, event participation, quality, activation, retention, satisfaction, priority-account engagement, and advocacy.

What You'll Bring

• Experience building or scaling communities, membership programs, or peer networks.
• Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey.
• An understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
• Experience partnering closely with sales teams to identify priority accounts and customer champions.
• Demonstrated experience planning and delivering both virtual and in-person events, connecting audience selection, programming, and speaker engagement to measurable outcomes.
• Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
• Strong cross-functional collaboration and writing skills, with the ability to communicate a program's value to diverse audiences.
• Ability to use member research, event feedback, engagement data, and marketing results to make data-informed decisions.
• Sound judgment and the ability to balance ownership of SELF with marketing support for other community programs.

Benefits & Perks

• Comprehensive health, financial, and well-being benefits
• Flexible Paid Time Off
• Equity Compensation & Employee Stock Purchase Plan (ESPP)
• Growth and Development Fund
• Parental Leave
• Team Member Resource Groups