Staff Regional Marketing Manager, West - GitLab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.

Role Overview

As a Staff Regional Marketing Manager, you will own regional marketing for the sales team in your territory and set the standard for how the regional team plans and runs its work. You will choose, plan, and run the events and campaigns that create, expand, and accelerate pipeline in your region, moving easily between high-level strategy and creative, detailed execution.

Staff is a leadership-level individual contributor role: you lead through the work you build and ship, not through direct reports. In a modern marketing organization, that means building and running your own plans, programs, measurement, and AI-assisted automation instead of handing them off.

Your target audience includes CIOs, CTOs, VPs of engineering and platform, and security leaders. Your impact is measured in pipeline: the target is a 10X spend contribution to sales pipeline for your region, with your regional budget spent within 5% variance. This role involves travel up to 50% of the time.

What You'll Do

• Drive Regional Results: Own the pipeline and growth outcomes for your region. Go beyond events and experiences to bring partners in to drive marketing across channels in support of revenue growth.
• Campaign & Event Strategy: Set regional event and campaign strategy with full discretion over which programs best support regional sales goals. Manage events onsite, including logistics, booth staffing, and swag.
• Adapt Content & Programs: Tailor digital and content marketing programs to the specific needs of your regional sales team.
• End-to-End Project Management: Project manage every campaign from start to finish to ensure objectives are met on time and within budget, then measure and report on effectiveness.
• Cross-Functional Collaboration: Lead cross-functional efforts to drive demand generation and advocate for your sales region within marketing and vice versa.
• Partner & Agency Engagement: Support Channel and Alliance Marketing activities with GitLab partners from campaign approval through execution. Collaborate with external agencies and third parties.
• Mentorship & Leadership: Mentor regional marketing specialists and managers, helping build and improve process and sharing best practices across the team.

What You'll Bring

• Proven track record of building and executing a regional marketing strategy that delivers, accelerates, and expands enterprise sales pipeline.
• Experience supporting both direct sales and channel sales teams in enterprise solution demand creation.
• Exemplary analytical skills with a proven aptitude for using data to optimize program performance.
• Excellent written and verbal communication skills with a transparent planning and operating style.
• Proven aptitude for managing budget within your territory with extreme attention to detail and deadlines.
• Strong empathy for and understanding of CIOs, CTOs, VPs of engineering, platform leaders, and security decision-makers, alongside solid understanding of the developer tools, IT operations, and IT security markets.
• Ability to use GitLab, alignment with company values, and ability to travel up to 50%.

About the Team

Regional Marketing at GitLab turns marketing strategy into regional action. We support our sales teams in AMER, EMEA, and APAC by running the events and campaigns that build pipeline in their territories, working alongside direct sellers, channel sellers, and alliance partners.

Pay & Benefits

• US Base Salary Range: $139,200 — $235,200 USD (Sales roles are eligible for incentive pay up to 100% of base salary)
• Health & Wellness: Comprehensive healthcare coverage and support programs
• Time Off: Flexible Paid Time Off (PTO)
• Equity: Equity Compensation & Employee Stock Purchase Plan (ESPP)
• Growth: Growth and Development Fund for continuous learning
• Family: Paid Parental Leave