Senior Influencer Marketing Manager (Performance) - Ruby Labs

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries. Our innovative teams drive the future of consumer-led products, acquiring over 100 million users worldwide.

About the Role

We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products. You will own this channel end-to-end — from initial planning to scaling across Europe, Latin America, and Asia. You will report directly to the Head of User Acquisition.

This is a performance-driven role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA, and ROI. Data and tracking are already in place, supported by a hands-on UA team.

Key Responsibilities

Build the Channel

• Build influencer marketing from zero: construct written plans covering target markets, platforms, creator tiers, deal models, and budget.
• Launch first campaigns within your first month, scaling those that generate positive ROI.
• Prioritise markets by performance: start where cost per subscription is lowest, then expand.

Creators & Deals

• Source and qualify creators on TikTok, Instagram, and YouTube across Europe, Latin America, and Asia.
• Build a strong network of creators, agencies, and creator networks in each target region.
• Negotiate deal structures (flat fee, CPA, hybrid), keeping deal costs directly tied to measurable outcomes.
• Manage the complete lifecycle: outreach, contracts, briefs, content approval, publication, and payments.

Tracking & Results

• Set up tracking for every creator including unique links and attribution setups.
• Take full accountability for spend, subscriptions, CPA, and ROI per creator.
• Deliver weekly reports with actionable decisions (rebook, scale, or stop).
• Maintain a central database of creators, pricing, performance results, and insights.

Qualifications

• 3+ years in influencer marketing with a performance focus for D2C subscription apps, mobile apps, or digital consumer products.
• Proven experience managing influencer budgets of $50K+ per month with measurable results (spend, creator volume, CPA, ROI).
• Hands-on experience operating in at least one key region: Europe, Latin America, or Asia.
• Demonstrated success sourcing and negotiating with creators directly, not solely through agencies.
• Experience with CPA and hybrid deal structures.
• Experience setting up tracking links and attribution systems.
• Deep understanding of TikTok, Instagram, and YouTube guidelines for sponsored content.
• Fluent written and spoken English.

Nice to Have

• Proven track record of building an influencer channel from scratch.
• Familiarity with influencer platforms and tools (e.g., Modash, CreatorIQ, Upfluence).
• Experience with health, education, or self-improvement consumer products.

Working Attributes

• Results over reach: Measures success strictly by subscriptions, not views.
• Data ownership: Knows the CPA and ROI of every creator without relying on analysts.
• Hands-on execution: Personally handles outreach and negotiations.
• Fast-paced execution: Launches, analyzes, and iterates in days, not months.
• Organised & reliable: Meticulously tracks deals, payments, and creator performance.

Location & Working Hours

Ruby Labs operates within Central European Time (CET). Candidates located within ±4 hours of CET are welcome to apply to ensure smooth daily collaboration.

Benefits

• Large budgets and full ownership to build a performance channel from scratch.
• High-impact environment working on products with 100M+ users.
• Fully remote work setup.
• Competitive compensation package.
• Performance bonus tied directly to channel results.
• Company-provided hardware and equipment as needed.

Interview Process

1. Recruiter Screening (40 minutes)
2. Technical Interview (60 minutes)
3. Final Interview (60 minutes)