Marketing Analytics Director - Grafana Labs

The Opportunity

We are seeking a Marketing Analytics Director to lead the evolution of our marketing data stack and raise the analytical rigor of the entire marketing organization. This is a critical role for a builder-practitioner who works at the intersection of Data Science, Marketing Strategy, GTM, and AI Operations. You will build the systems that make every analyst on this team sharper, including the AI agents themselves.

As the Marketing Analytics Director, you will be the lead architect of our data-driven growth engine, connecting high-level strategy with advanced technical execution. Your mandate is to move the needle on demand generation across the entire marketing funnel, while raising the standard for how analytical work gets produced, challenged, and shipped across the org.

What You'll Be Doing

• Strategic GTM Partnership: Serve as the primary strategic partner to GTM Leadership, translating complex data into a clear roadmap for demand generation and revenue growth.
• Dual-Track Target Setting: Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality.
• Predictive Modeling and ROI: Develop and maintain machine learning models (Attribution, MMM, LTV) to predict campaign impact and steer budget allocation.
• Data Warehouse Architecture: Oversee the structure of marketing data within Google BigQuery, ensuring a scalable single source of truth.
• Causal Inference: Move beyond descriptive analytics to perform causal inference and predictive trend analysis to isolate anomalies and performance drivers.
• Executive Storytelling: Transform technical data outputs into clear, compelling narratives for the executive team and board.

Utilizing AI and Automation

• Agentic Insights: Deploy LLM-powered agents (Claude Code, MCP-based tooling) to monitor BigQuery datasets and flag quality shifts in the funnel.
• Autonomous Workflows: Implement orchestration patterns (N8N, custom MCP servers) to build self-healing data pipelines and automated responses to market signals.
• Predictive Quality Scoring: Build and deploy AI-driven scoring models to help Sales and Marketing prioritize high-value potential users.

What Makes You a Great Fit

• 8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity within a high-growth SaaS or PLG environment.
• Mastery of SQL and Python; deep experience with Google BigQuery, Snowflake, or similar warehouses.
• Hands-on AI fluency: Proven experience building and shipping agentic systems with Claude Code, MCP, or comparable tools.
• Automation proficiency: Experience with N8N, custom API orchestration, or MCP-based tooling.
• Advanced proficiency in modern BI tools (Grafana, Looker, Tableau).
• Strong executive presence and ability to present to board-level audiences.