Principal Technical Marketing Engineer - Grafana Labs

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI.

We’re scaling fast and staying true to an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

The Opportunity

Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.

As Grafana’s offering shifts from dashboards to industry-leading agentic observability, our Product Marketing team is responsible for closing the gap between what our products can do and how customers understand that value. As a Technical Product Marketer, you’ll be the hands-on engineer who brings our technical story to life for buyers, not just practitioners.

What You'll Be Doing

• Create and maintain polished, narrative-driven demos that highlight Grafana’s value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs in partnership with our video and content teams.
• Lead webinars, workshops, and technical sessions designed for evaluators.
• Teach customers not just how Grafana works, but why our approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.
• Serve as PMM’s technical liaison to the Solutions Engineering organization, ensuring consistent messaging and demo guidance.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Partner with PMMs to extend technical narratives into buyer-facing channels including analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.

What Makes You a Great Fit

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication, with a crisp, structured, persuasive style.
• Strong cross-functional collaboration and high ownership mindset.
• Comfort with light scripting or workflow automation.

Bonus Points For

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.