Principal Technical Marketing Engineer - Grafana Labs

Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.

As Grafana’s offering shifts from dashboards to industry-leading agentic observability, our Product Marketing team is responsible for closing the gap between what our products can do and how customers understand that value. That means building clear, consistent positioning, enabling sellers with trustworthy technical narratives, and creating content that helps Platform Engineering teams quickly grasp why Grafana Cloud is the right choice for them.

As a Technical Product Marketer you will play a critical part in that transformation. You’ll be the hands-on engineer who brings our technical story to life for buyers, not just practitioners. You’ll build core demos, run technical workshops and webinars, and act as the technical bridge between our Product and Sales orgs. Your work will help SRE and platform engineering leaders evaluate Grafana with confidence, equip sales engineers with better tools and talk tracks, and ensure our technical value shows up clearly and consistently across the entire customer journey.

What You'll Be Doing

Build strategic, buyer-focused demos, videos, workshops, and webinars

• Create and maintain polished, narrative-driven demos that highlight Grafana’s value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs in partnership with our video and content teams.
• Lead webinars, workshops, and technical sessions designed for evaluators.
• Teach customers not just how Grafana works, but why our approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.

Enable Solutions (Sales) Engineers with clear, consistent technical storytelling

• Serve as PMM’s technical liaison to the SE org, ensuring consistent messaging and demo guidance.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Help SEs and sellers communicate Grafana’s story with clarity, confidence, and differentiation.

Collaborate with PMMs to drive technical buyer engagement across high-impact channels

• Partner with PMMs to identify the most important buyer personas, problems, and technical messages, and help shape the content strategy needed to reach them.
• Extend technical narratives into impactful buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to PMM planning—helping ensure our content, campaigns, and enablement reflect the real challenges and priorities of SREs and engineering leaders.

Use automation & AI to scale technical content

• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.
• Use automation to make technical content more repeatable, discoverable, and scalable across teams.

What Makes You a Great Fit

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication, with a crisp, structured, persuasive style.
• Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering.
• High ownership mindset with the ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Bonus Points For

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.