Senior Product Marketing Manager - Grafana Labs

Grafana Labs is looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert, and retain customers. As a Senior Product Marketing Manager, you will lead messaging and positioning for a broad product area while working closely with product managers and the marketing team to deliver impactful campaigns, content, events, and training.

At Grafana Labs, Product Marketing sits within the Product organization rather than Marketing. We empower PMMs to teach product managers and engineers how to think about growth and demand, codifying product marketing knowledge into AI-forward tools and processes that anyone in the organization can use.

What You'll Be Doing

• Partner with and teach product managers to define product value, messaging, and go-to-market strategy, ranging from competitive positioning to sales enablement collateral.
• Collaborate with product management, engineering, and go-to-market teams to create customer-facing evaluation and adoption materials like reference architectures and implementation guides.
• Own customer lifecycle campaigns—including competitive positioning, retention, and upsell/cross-sell—to shape marketing programs and drive growth across the customer journey.
• Conduct market and customer research to understand pain points, competitive landscapes, and new opportunities.
• Deliver training and enablement to sales and go-to-market teams so they can effectively engage with customers, partners, and prospects.

What Makes You a Great Fit

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Experience marketing and selling to a technical audience.
• Passion for open source, cloud native, and infrastructure technologies.
• Proven ability to independently drive complex projects from start to finish.
• Ability to clearly articulate technical product value to both customers and sellers.
• Experience leading product or feature launches autonomously and as part of a team.
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows.
• Comfort navigating complex processes with diverse internal and external stakeholders.
• Strong product and technical curiosity that translates into clear packaging, positioning, and messaging.
• Demonstrated quantitative analytical skills for tracking campaign performance and lifecycle metrics.
• Exceptional writing and communication skills with a high "say-do" ratio.