Senior Product Marketing Manager - Grafana Labs

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations. We are a 100% remote company with team members across 40+ countries.

We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert, and retain customers. At Grafana Labs, Product Marketing lives within the Product organization rather than Marketing, giving you the opportunity to shape product messaging, teach product managers how to think about growth, and codify knowledge into AI-forward tools.

What You'll Be Doing

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering, and go-to-market functions to create materials that help customers evaluate and adopt our products, such as reference architectures and implementation guides.
• Own customer lifecycle campaigns to strategically shape marketing programs and drive growth across the entire customer journey.
• Conduct market and customer research to understand pain points, competition, and opportunities.
• Teach go-to-market and sales teams our products’ capabilities and value, delivering training and enablement.

What Makes You a Great Fit

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Experience with marketing and selling to a technical audience.
• A passion for open source, cloud native, and infrastructure technologies.
• Proven ability to take on complex projects and efficiently drive them from start to finish.
• Ability to clearly articulate the value of technical products to customers and sellers alike.
• Experience leading product or feature launches autonomously as well as part of a team.
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows.
• Strong quantitative analytical skills for analyzing campaign performance and evaluating lifecycle metrics.
• Exceptional writing and communication skills.
• A high “say-do” ratio in executing and delivering impact.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture: Talent from around the world, united by collaboration and shared purpose.
• Transparent Communication: Open decision-making and regular company-wide updates.
• Innovation-Driven: Autonomy and support to ship great work and try new things.
• Open Source Roots: Built on community-driven values.
• Balance is Key: Global annual leave policy of 30 days per annum, including Grafana Shutdown Days.