Senior Product Marketing Manager - Grafana Labs

The Opportunity

Grafana Labs is looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert, and retain customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area, working closely with product managers and the marketing team to deliver campaigns, content, events, and training.

Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use.

What You'll Be Doing

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering, and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information, and more.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.
• Conduct market and customer research to understand pain points, competition, and opportunities.
• Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, and ensure customer-facing teams are able to effectively engage with customers, partners, and prospects.

What Makes You a Great Fit

• 4+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact