Lifecycle Marketing Manager - Hunter

Hunter is looking for a Lifecycle Marketing Manager to join our fully remote team. In this role, you will use email, social, channel, and paid marketing to help users reach their a-ha moment in the product, increase usage, and generate revenue.

You’ll be the go-to person for all things lifecycle, owning strategy and execution while reporting directly to the Head of Marketing.

Ownership Areas

• Email marketing: Onboarding, nurturing, retention, win-back, newsletters, and promotional campaigns.
• Cold email marketing & channel strategies: Co-marketing with partners and managing affiliate marketing campaigns.
• Content & distribution: Social media, written/video content creation (blogs, webinars, podcast promotion, research).
• Reporting & insights: Tracking and optimizing growth metrics across the entire user funnel.

What You'll Do

• Own the user journey: Work cross-departmentally to oversee the user lifecycle—from search and account creation to paid conversion and churn reduction.
• Increase free-to-paid conversions: Drive the primary goal of converting free platform users into paid subscribers.
• Establish and improve the nurture engine: Build communications leveraging user-behavior and persona signals to drive brand affinity.
• Promote content, research, and playbooks: Distribute guides, webinars, playbooks, and research to help users be more effective in their outreach.
• Sales enablement: Proactively identify high-potential users and assist in driving sales pipeline generation.
• AI workflows: Continuously develop and optimize AI usage in your marketing workflows using tools like Claude, ChatGPT, and Gemini.

About You

• Experience: 5+ years in lifecycle marketing with proven success in onboarding, nurture engines, and driving retention/revenue in a Product-Led Growth (PLG) model.
• Strategy & Execution: Comfortable taking end-to-end ownership across email, cold email, ads, social, affiliates, and partner channels.
• User Empathy & B2B Understanding: Deep understanding of B2B buying cycles and customer communication timing.
• Technical Proficiency: Experience or familiarity with tools like Customer.io, CMS (e.g., WordPress), Canva, Planable, PostHog, Linear, Notion, and AI models.
• Data-Driven: Skilled in quantitative and qualitative analysis, testing small-bets, and optimizing conversion rates.
• Async Communication: Highly organized self-starter capable of managing projects independently in a remote, async-first environment.

Hiring Process

1. Application review + written screening questions
2. First interview with the Head of Marketing
3. Second interview focused on lifecycle marketing experience
4. Presentation of a campaign plan with Head of Marketing and CEO
5. Team cultural fit interview
6. Offer call