Senior Director, Product Marketing - Jasper

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance.

Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.

About The Role

We’re looking for a Senior Director, Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence.

In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles.

This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US.

What You Will Do

• Own and evolve Jasper's product narrative, connecting our platform, services, and solutions to customer needs and opportunities in the market.
• Shape differentiated positioning and compelling messaging that bring Jasper's value to life across launches, sales conversations, and digital experiences.
• Lead, coach, and develop a team of product marketers, providing clear direction and creating an environment where people can do their best work and grow.
• Set product marketing priorities and build a collaborative operating rhythm that keeps the team focused on the highest-impact opportunities as the business evolves.
• Serve as a strategic partner to Product, bringing customer, competitive, and market insight to roadmap, pricing, packaging, and go-to-market decisions.
• Lead cross-functional launches, aligning Product, Marketing, Sales, and Customer Success around plans that build market awareness, field readiness, and customer adoption.
• Develop focused industry and use-case programs with Demand Gen, Sales, and Services, translating product strengths into qualified pipeline and expansion opportunities.
• Guide product messaging across the website and key customer touchpoints, partnering with Brand, Creative, and web teams to bring it to life.
• Partner with Enablement and Sales to develop the narratives, customer proof, and resources that support effective discovery, demos, and value-based selling.
• Own Jasper’s analyst relations strategy and program, building trusted relationships with industry analysts and partnering with executive and product leaders on briefings, research evaluations, and market positioning.
• Use customer feedback, field insights, and shared measures of commercial impact to continually improve messaging, launches, and go-to-market programs.

What You Will Bring

• 12+ years of product marketing experience in B2B enterprise SaaS, including 3+ years leading product marketing teams.
• A track record of developing high-performing teams, building strong cross-functional relationships, and creating clarity and focus as a business grows.
• Strong product marketing craft, with success translating complex capabilities into distinctive positioning and stories that resonate with enterprise buyers.
• The ability to connect strategy with execution, apply sound judgment, and guide teams through competing priorities and new opportunities.
• Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs.
• Excellent writing and presentation skills, with the ability to engage executives, customers, analysts, and colleagues across functions.
• A customer-centered, commercially minded approach, using research and data to sharpen strategy and understand the impact of your work.
• Curiosity about AI and the future of marketing. Familiarity with AI platforms, marketing workflows, and pricing or packaging is valuable.

Compensation & Benefits

• Base Salary Range: $198,000 - $247,000
• Comprehensive Health, Dental, and Vision coverage beginning on the first day
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually)
• FlexWellness program ($1,800 annually)
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave