Field Marketing Manager, AMER - Testlio

Location

This is a 100% remote role open to candidates based in the United States. Preference is given to candidates based in the Eastern Timezone.

About the Job

Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology — LeoAI Engine™, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit testlio.com.

We are hiring a Field Marketing Manager to serve as the critical strategic bridge between Marketing and our high-performing Sales team. In this high-impact role, you will take end-to-end ownership of planning and executing major conference experiences, regional customer events, and targeted multi-channel Account-Based Marketing (ABM) programs that drive pipeline across our highest-priority enterprise accounts. Reporting directly to the Chief Marketing Officer, your operational rigor, creative storytelling, and sales-first partnership will directly expand Testlio’s commercial footprint.

Why You Will Love This Job

• Drive high-visibility revenue impact: Lead high-touch field marketing and bespoke ABM programs that directly generate qualified enterprise opportunities, partnering closely with an agile, AI-forward team where strategic ideas translate into measurable commercial growth.
• Full ownership and creative freedom: From designing interactive booth experiences at major industry summits to executing personalized account campaigns for Fortune 500 prospects, you have the autonomy to test, build, and scale world-class engagement playbooks.

Why You Will Love Being a Part of Testlio

• Great Culture: Testlio is a female-founded company where 46% of our team identifies as women. We pride ourselves on an inclusive, purpose-driven culture where people genuinely enjoy collaborating.
• Remote Work: Built around remote work, we create systems that allow us to work asynchronously as a fully remote and globally distributed team. Testlio provides the tools and guidance for everyone to succeed in their careers at a sustainable pace.
• Investment in You: Flexible paid time off—including national holidays, personal days, and sick days—plus stock options and a $300 annual learning stipend to support your personal and professional development.
• Winning Business: Testlio is growing, profitable, and cash-strong, leading our industry with enterprise clients who spend $500K+/year with us.

Key Responsibilities

• Lead end-to-end strategy, budget, vendor management, logistics, and creative execution for major industry conferences and intimate regional prospect gatherings (dinners, roundtables, and VIP experiences).
• Design and deploy targeted, personalized multi-channel ABM campaigns for high-priority enterprise accounts in close collaboration with Sales and Product Marketing.
• Partner with Sales to craft pre-event outreach, trackable onsite engagement workflows (lead capture, QR codes, booth meetings), and rapid post-event follow-up sequences.
• Develop and maintain campaign assets, landing pages, digital registration flows, and sales enablement collateral using modern marketing automation tools.
• Track and report on pipeline contribution, account engagement, qualified meeting conversion, and event ROI using HubSpot, Salesforce, and analytics platforms.
• Partner with RevOps to optimize lead routing, campaign attribution, and scalable processes supporting repeatable go-to-market motions.

Requirements

Technical Skills

• 5+ years of demonstrated experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services.
• Proven track record of managing end-to-end logistics, vendor contracts, budgets, and pre/post-event marketing for major exhibited conferences and executive roundtables.
• Hands-on proficiency with CRM and marketing automation platforms, specifically HubSpot and Salesforce, to manage campaigns, lead routing, and pipeline reporting.
• Demonstrated ability to measure program performance, track multi-touch attribution, and evaluate ROI and downstream pipeline conversion.
• Familiarity with enterprise ABM and intelligence platforms (e.g., 6sense, Demandbase, or similar intent data tools) and modern event platforms.
• Experience leveraging generative AI tools to accelerate research, personalization, and campaign workflow efficiency is preferred.

Human Skills

• Strong sales-first orientation: Proactively anticipate sales needs, communicate with empathy, and take genuine pride in empowering sellers to succeed.
• High ownership and initiative: Independently identify opportunities, manage complex cross-functional timelines, and ensure critical details never fall through the cracks.
• Exceptional communication and storytelling: Articulate value propositions clearly across written, verbal, and visual formats to engage executive-level audiences.
• Cross-functional collaboration: Build trusted working relationships across Sales, Marketing, and RevOps to align around shared revenue goals.
• Adaptability and calm execution: Remain organized, solution-focused, and composed when navigating fast-paced changes and on-site event logistics.
• Continuous growth mindset: Welcome feedback, experiment with innovative marketing approaches, and continuously refine processes to elevate results.

Interview Process

Our interview process typically takes 3–4 weeks to complete:

1. Application review
2. Recruiter interview
3. Team and stakeholder interviews
4. Reference checks
5. Offer & background check