Staff Product Designer, Growth - Kin

Quick summary

You'll set the vision for how Kin's products attach to each other — turning single-product customers into multi-product homeowners — starting with a ground-up rebuild of the sales agent UI.

Who we are

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it hardest. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we're building products that are clear, fair, and help homeowners feel confident — so homeowners aren't left behind when they need help most.

Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting).

The opportunity

We're looking for a Staff Product Designer to set the standard for how Kin acquires customers and helps them add coverage — and to shape the bets behind that work. Growth owns the highest-visibility surfaces at Kin and the most direct lever we have on the business: raising attachment lifts revenue per customer, brings down CAC, and compounds straight into profitability.

This is a senior individual contributor role with no direct reports — your impact comes from the quality of your thinking and the reach of your influence, not from managing a team. The first problem you'll take on: a brand-new sales agent UI. Our agents need to move faster and close more effectively, and the tool they work in is where that happens, and it's the first proof point for the bigger attachment vision above.

Your responsibilities

• Frame and lead the highest-stakes, most ambiguous growth problems — the ones that span multiple products and don't arrive with a brief.
• Make the attachment and cross-sell moments between products feel like one journey, so customers actually move into their next Kin product seamlessly.
• Shape how new products get introduced and sold alongside what a customer already owns, not just how existing products cross-sell to each other.
• Own the design vision for the sales agent UI, from problem framing through a shipped experience agents are measurably faster in.
• Set the craft standard the rest of the growth work is measured against, and define what "good" means for this domain.
• Bring design's point of view into strategy, roadmap, and prioritization to help inform and influence decisions.
• Strengthen how growth tests and learns, so wins compound instead of depending on any one person.
• Use AI tools as core enablement to move faster through exploration, prototyping, and craft work.

Success in this role

By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you've helped make:

• You’ve set the vision and design strategy for the sales agent UI, it ships, and agents demonstrably move through their work faster.
• Attachment and cross-sell moments between products feel like one seamless journey.
• Product and engineering pull you into growth bets early at the "what and why" phase.
• At least one growth change you led moves attachment measurably — or produces a decisive learning that redirects the roadmap.
• Growth has a repeatable way to test and ship design work.

What you'll bring

• A track record of owning ambiguous, cross-cutting problems end to end and setting direction where none existed.
• Business fluency: you tie design decisions to business outcomes and make quality-versus-speed trade-offs explicitly.
• Strong influence: ability to bring partners along without authority over them.
• Data and measurement instincts: defining what to instrument and reading the funnel to measure impact.

Bonus points for:

• Experience designing tools for internal or expert users (agents, ops, sales) where speed and accuracy matter.
• Background in insurance, fintech, or another regulated domain.

Location & Eligibility

We are a remote-first company with collaboration hubs in Chicago, IL and St. Petersburg, FL.

• US Applicants: Must reside and be authorized to work in one of 41 approved US states.
• Canada Applicants: Technical roles open to residents of Ontario.